Facebook To Simplify Notification Opt-OutsBy: Josh Wolford - June 21, 2012
Facebook users will soon have another way to control the flow of notifications they receive on a daily basis, and this one doesn’t even involve accessing a settings page – or even leaving your News Feed for that matter.
On the Facebook Developer blog, the company just announced that users will now be able to opt out of notifications from various sources (apps, groups, photos, etc.) straight from the notifications drop-down menu at the top left of the page.
We’re introducing a way for users to opt out of notifications from apps, groups, or other sources (photos, etc.) directly from the notifications drop down menu. People have always been able to opt out on the Notifications Settings page, but this update makes it easier.
People will see more notifications from the apps, groups and features they engage with most, and none from those they choose to remove. For app developers, a less cluttered drop down menu means that notifications from high quality apps will stand out more. Early results have shown that apps that send high quality notifications have seen a lift to click-through and revenue with this update.
You can monitor and improve your opt-out rate for notifications with a new dashboard in Insights. This does not change the way users receive updates from apps through channels like news feed and App Center.
Back in May, we told you that Facebook was testing a similar function – letting users silence some types of notifications directly from the notification box.
Facebook has been tweaking notifications and notification management quite a bit recently. Last week, Facebook changed the notifications settings page to give users a bit more control over the volume of notifications they receive. We also saw two tests emerge last week – the first was Facebook suggesting apps via notifications, and the second was new notifications for declined event invites.