Facebook Timelines Being Considered For Brands

The feature is a potential game changer for social media marketing

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Facebook Timelines Being Considered For Brands
[ Social Media]

Facebook made the timeline available to all Facebook users today. Naturally, businesses are already wondering when they can take advantage of the feature, and if they will in fact be able to do so, for that matter.

From the sound of it, brands can expect to get their own version of the Facebook Timeline sooner or later. When that will actually happen remains a mystery, but a Facebook representative is quoted as saying:

“We are currently focused on Timeline for individuals and will consider how to make consistent experiences for Pages, but we have nothing to announce at this time.”

Like people, brands have ups and downs, and are probably going to want to review what is actually on these timelines very carefully, once they actually do come out (assuming that they do). It sounds like social media managers at companies could have their work cut out for them.

Obviously some companies will have bigger tasks with brand timelines than others, depending how long they’ve been around, should they choose to utilize the feature to its full potential. Keep in mind that for users, you can update the timeline as far back as your birth. I assume that for brands, they’ll be able to do so for as long as the brand has existed, and some brands have been around a really long time.

Take the New York Times, for example. It’s been around since the mid 1800’s. Imagine how rich and extensive their Facebook timeline could be. Brand timelines, for those companies who choose to utilize them to their full potential could provide limitless information and knowledge about brands in a way that we just haven’t really seen in the past.

Sure, they’re going to be PR-friendly. Brands will be in control, so you’re not necessarily going to get the really juicy stuff, although the ballsy brands will embrace the bad with the good and show some authenticity.

If you think about it, brand timelines could really change the landscape of what social media marketing looks like. If this were some standalone product out there from some unknown startup, I probably wouldn’t be so quick to make such a proclamation, but this is Facebook we’re talking about. 800 million users strong. Most brands already have Pages. Just as it is likely to do for users, the Timeline could change the game for brands.

Update: In the meantime, it looks like brands are already finding ways to get some use out of Timelines.

Facebook Timelines Being Considered For Brands
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  • http://designfacebookcover.com/ Andrew Davis

    Finally! :)
    It has been a long enough wait.

    I’ll let my friends know about it!

  • http://www.broadvisionmarketing.com Ann

    I am a social media marketer and I can’t imagine what level of hell this could be.

  • http://elainefogel.net Elaine Fogel

    I’ve been hoping this would come around one day. It allows us to check posts when we’ve been ill, out of town, etc. and not miss anything important. Of course, it does mean more work for those of us in marketing, but hey, I was on overload before this! :)

  • http://devijewels.com Merlin MacDonald

    Chris, you conclude that Facebook’s Timeline feature “could change the game for brands,” but I don’t see where you address WHY you believe that’s true. Are historical timelines of huge interest to customers? I rarely have a desire to research the history of brands I buy. To me, buying is about benefits, features, and sometimes image. Is “providing limitless information and knowledge about brands” that much of an addition?

    Just trying to understand a changing landscape. Maybe a follow up article?

    • http://jamesbrauer.com James Brauer

      I was thinking the very same thing, there are no specifics regarding how this could change the digital branding on FB forever.

      I’m still trying to figure out how Google+ will fit into my social media branding strategy. I’m not entirely sure a timeline will forever-change the branding game.

  • http://de.wetours.com George

    Would be very interesting to see what kinds of ideas brands can come up with to utilize this. In and off itself, the timeline feature doesn’t seem to be so great unless a brand gets creative and does something great with it.

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