Facebook Send Button Should Send Targeted Traffic to Your Site

Facebook launches new social plugin

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[ Social Media]

Facebook just launched a new social plugin called the “send” button. Like the “like” button before it, the plugin has the potential to drive traffic to content. The difference is that where the “like” button is for people to publicly share something with their friends, the “send” button is more for personal sharing. You can send something directly to a single person or to a specific group of people.

“We designed the Send button to be used alongside the Like button,” says Facebook’s Abe Parvand. “By including both on your website, people will have ability to broadcast the things they like and also send it to specific people.”

“The Send button drives traffic by letting users send a link and a short message to the people that would be most interested,” he says. “They don’t need to leave the web page they’re on or fill out a long, annoying form. Compared to the alternatives, the Send button has fewer required steps, and it removes the need to look up email addresses by auto-suggesting friends and Groups.”

Facebook Send Button

Publishers, marketers, and site-owners will no doubt rush to get this on their sites, and why not? It has the potential to be clicked as much as the like button, if not more so, if you ask me.

I know I’ve certainly been in the position plenty of times when I came across a piece of content and wanted to share it directly with a specific person. There are tools out there that allow you to do that already, but this will make it much easier and encourage this type of activity.

The traffic it drives should be highly targeted. You’re going to send something to a specific person when you feel that that contents specifically relevant to that person. Presumably this is someone you know fairly well. That’s much better targeting that clicking a like button and hoping someone in your circle of friends cares whether or not you like it.

This button will be a hit.

By the way, Facebook says it will be adding send button metrics to the Insights dashboard in the coming days. So there’s that too.

Instructions on how to add the button here.

Facebook Send Button Should Send Targeted Traffic to Your Site
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  • Adsense Publisher

    The “Send Button” much like the “Like Button” is really nothing more than a visitor tracker in disguise. Yes it may increase your traffic where you want it to go, however even if nobody clicks on these buttons they are transmitting your visitor information back to Facebook. Not to mention that the current version of the like button has been known to screw up people’s stats as it’s got some sort of an intermittent bug in it and many people are reporting goofy stats that say visitors are showing up from Facebook to their site when their raw server logs don’t show any of that same traffic. All I wanted was a counter to tell me how many people like my site and I got duped into putting yet another tracker on my site in the form of a like button.

  • http://www.thyroidproblemssolved.com Thyroid Natural Cure

    The Send button sounds like a great idea. I’ll definitely like to try it out, whenever its released. About the tracking thing if Facebook doesn’t track it then how would you know how many Likes did you receive?

    • http://www.webpronews.com/ Chris Crum

      It’s released. We’ve already added it to WebProNews. Click the link at the bottom of the article to see how to add it.

    • Adsense Publisher

      It’s not the tracking of this member liked your page or that member liked your page that I’m worried about. It’s that even when you don’t click Facebook is told what websites you visit and how often, and what you do on those sites as well, that is if the facebook buttons are on those sites. So the more people add these buttons, the more facebook can track what you do on the internet that’s not related to facebook at all. If you don’t think that’s a cause for concern, it’s tracked back to your facebook profile (if you have one), and then that information is sold off to 3rd parties. I’ve blocked all facebook scripts and I suggest more people do the same.

    • http://www.uglyducklingportraits.com Charles

      For me, the bottom line is that people share my content and I get the exposure. Trackling likes is great but traffic is better.

  • http://www.brickmarketing.com/social-marketing-company.htm Nick Stamoulis

    I think this kind of hyper-targeted messaging could be very useful, both for the readers and the company behind the content. First off, the reader is sending your content directly to another person who they think will be interested, so it has that peer recommendation factor. Even if it doesn’t convince that person to visit your site, it is getting your brand name out there.

    • http://www.webpronews.com/ Chris Crum

      That’s another good point that I hadn’t really considered.

  • http://www.webartistuk.com/ Uk Web Designers

    Some people on facebook are attention seekers though, and use the like button to demonstrate somthing that may get them some attention. If this send button comes into play it will expoit the attention seekers as now they have no choice but to use the send button for certain convo’s, and if they dont then everybody will think that they are attention seekers… lets just see what happens

    • Stating The Obvious

      “Some people on facebook are attention seekers though, and use the like button to demonstrate somthing that may get them some attention.”

      I would dare say that 99% of the people, companies, brands, products, celebrities, etc. on facebook ARE attention seekers,…. after all that IS the essential reason facebook exists and is so popular, after all, isn’t it? Virtually every one and, especially, companies, sites, brands, etc., is on there precisely to get attention. And, of course, this is precisely the point of this article, to help gain attention for one’s own site, product, brand, etc. You seem to project a certain disdain for “attention seekers” – many of these people to whom you refer may simply be lonely people seeking to be recognized or to be heard by someone, or may actually have something of value to impart to others, encouragement, empathy, shared experiences, whatever, whether you personally like or agree with them or not, someone else may (see recent uprisings in Egypt,etc., protesters were “attention seekers” – for anyone seeking attention, except for, presumably your own web sites or client’s websites. Apparently, as long as you or your interests are the subject of attention, that’s fine,… but, if anyone else seeks attention, for whatever reason, and whether or not you agree with it, that’s somehow an abuse of facebook?? Your comment would surely indicate this. Why is it okay for a product, company, brand, etc., to get attention and not everyone else, for whatever reason? Yes, just as in offline, brick and mortar businesses, there are always going to be those who write, complain, or attempt to misuse services, feedback or complaint forms, etc., with no obvious “valid” reason, so it is online as well. That is just part of the reality of doing business. Everyone is a potential future customer or client. A good business person doesn’t look down on anyone with disdain, but, in fact, takes the good with the bad and focuses on the good, while trying to mitigate the bad. That’s business, online or off.

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