Facebook Redesigns Timelines For PagesBy: Chris Crum - March 10, 2014
Facebook announced the launch of some changes to Pages, including a redesigned timeline, new options for admin tools and a new Pages to Watch feature.
With the new Timeline design, all posts will appear on the right-side column, while the left side will display business info if applicable (hours, map, phone number, web address), photos and videos.
“No matter where you are on your Page, you can now view information about the ads you’re running and new likes on your Page, as well unread notifications and messages,” Facebook says in a blog post. “You can click on any section in the This Week section for more detail.”
“We’ve also added new navigation options to the top of the Page, making it easier to access your activity, insights and settings,” the company adds. “The Build Audience menu at the top of the Page offers direct access to your Ads Manager account.”
The Pages to Watch feature (first spotted by some admins last summer) appears in the Page Insights tool for all admins, and lets them create a list of Pages similar to their own to compare the performance of the Page with that of other businesses. It will show stats about these pages like total likes, new likes, number of posts during the week and weekly engagement levels.
The changes begin rolling out this week on the desktop.