Facebook Tests Home Page Redesign

By: Chris Crum - June 10, 2011

Facebook is testing a new home page feature called “Happening Now,” which shows current status updates, likes and other FB activity from friends as they happen – a real-time feed, if you will, kind of like the Twitter timeline.

The main difference here is that it is not the main news feed, which should keep users from having a meltdown about the changes (as they have been known to do with past Facebook redesigns – or other redesigns for that matter).

Again, this is only a test at this point, and with very few people. According to Josh Constine at Inside Facebook, Facebook says the “test includes a small percentage of Facebook users,  just a fraction of a percent”.

It’s located where the “Upcoming Events” section normally appears. When you click on an update from there, it brings up a window that includes the post in full. Here’s a screenshot from AllFacebook:

Facebook Happening Now Feature

Constine brings up some pretty interesting points about Facebook’s home page bounce rate, and how this could keep users engaged and on the page more, as it makes more content more immediately available for consumption. I can’t imagine that Facebook’s bounce rate is too bad as is, but I could see where this would help in that area.

There’s no telling if this will actually become a feature beyond the test. I’d have to see it in action before I could make any judgments about it, and I’m not in the small fraction of a percent, unfortunately, but I’d be curious to hear what readers think about the idea of this becoming a main feature of Facebook.

Share your thoughts in the comments.

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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  • http://www.temcon.com.tr Silviya

    Very exciting…can’t wait for new home page.
    Thank you for the article.

  • christy wilson

    I like the new format it is cool.

    • christy wilson

      I can’t wait to see how this is going to turnout. :-)

  • Rodrigo

    “The Happening Now” is so annoying that if not removed soon, I will be forced to move to google+. Oh, well, maybe I will keep a ghost account for playing some games that I got addict, but nothing else, and that just until google give some good games.


    This is so annoying..Im one of the lucky to get it not!! I dont want to see that my friends have commented, tagged etc on people who arnt even my friends.. One of my friends is lucky she doesnt have it yet but has this new chat feature where it even shows me when Im beside them not even on FB..wots that about? Get it back to how it works. The only way at the moment I can change it is run it in comp view.

  • Cynthia

    I have been one of the “Happening Now” Victims… I don’t like the way I had no choice in this matter… I don’t like this format one little bit… Fills our home page up with a whole heap of crap… Get rid of it…

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