Facebook Power Users Will Own the Future
Back in February, Pew Research published a study that there are some Facebook juggernauts out there doling out “likes,” comments, messages, pokes, and tagging people at a rate that outpaces the average Facebooker. These particularly vigorous Facebook users, otherwise known as power users, and fueling most of the website’s activity.
Chances are you’ve got a few of these people in your batch of friends. That person who seems to always “like” every thing you post, even the trivial crap like how good your fish tacos were on Saturday. 20-30% of the people on Facebook are what would classify as a power user, so if you’ve as little as five friends, one of them is going to be a power user.
What’s peculiar about this unique Facebook specimen is that they don’t multi-task all too well. In other words, they choose one aspect of the Facebook experience, whether it’s “likes” or private messages or whatever, and hone that activity until they’ve leveled up to Sith Lord status. Once they’re swinging two lightsabers Wu Tang-style on Facebook, they dig in and embrace the entire concept of social internet: attend political rallies, persuade friends to vote, and generally move and shake things.
To present you the full profile of these elite Facebook users, Demandforce put together the infographic below that shows just how much these people dig in to the world’s favorite social networking site. You might even be able to argue that these activity generators are one of the reasons that Facebook’s initial public offering today was one of the biggest in the history of the United States.