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Facebook Places, the Competition (Including Google) & Your Business

Sidestories of the Facebook Places Launch

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A great deal of attention has been put on what Facebook Places means for the future of other check-in apps. This discussion has been around as long as the rumors of Facebook launching a location feature, which have been swirling for quite some time.

Will you check in with Facebook Places?
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A lot has also been made of the increasing competition between Facebook and Google, Facebook Places adds a whole other dimension to this battle.

Google Places and Facebook Places

Greg Sterling at Search Engine Land compares Facebook Places to the similarly titled Google Places (a comparison that will draw a lot of attention going forward as the competition between Google and Facebook continues to heat up). As Sterling notes, businesses can claim their pages on both and use them for promotion. He writes:

"Facebook’s Chris Cox told me that the company has created Places pages for local businesses (hundreds, thousands?). Eventually Fan Pages and Facebook Places will merge in a majority of cases. And, as mentioned, Facebook Places pages will live on the Web as well in mobile, though the locus (so to speak) of activity is bound to be mobile.

Facebook Places will replace Facebook Fan Pages for local businesses once a business has claimed its Facebook Place page. All of these pages and the product itself relies on the Localeze database, which is also at the core of the much-less-developed Twitter Places.

Businesses should win regardless, as now they have more massive places to market their businesses online and via mobile that will potentially reach a lot of people.

Bing Maps and Facebook Places

The graphic Facebook showed in its blog post announcing Facebook Places showed Google Mps, but Bing Maps has a great presence throughout the feature. Facebook uses Bing Maps to pinpoint everyone’s location-based experiences.

"Select the Places button, find the location where you are and check-in," says Chris Pendleton of Bing. "Just like that, the check-in will flow to your profile on Facebook.com complete with a Bing Map, a pin of your location and any commentary you’ve added to your check-in."

Facebook Places and Bing Maps

Bing gets to pick up its nice bit of branding here, which could help it in its own competition with Google

Effects for Fousquare (and other check-in apps)?

Foursquare has pretty much dominated the check-in app space up to this point, but half a billion users is going to be hard to compete with. Here’s what CEO Dennis Crowley told Silicon Alley Insider:

We already allow users to publish their 4SQ checkins into the Facebook News Feed and we’ll eventually going to allow users to push them into the Facebook Checkin Feed.  Facebook Pages Logo - a 4 in a squareI’d imagine we’ll prob pull FB checkins into 4SQ too.   We’re in the middle of a redesign and some new feature launches, so we’re going to get thru those before getting started on FB integration.

Foursquare (and other apps in this space) still might be in trouble. The phrase "check-in fatigue" has already been thrown around a lot. Whether or not people will continue to use other services in addition to checking in with Facebook (assuming that they do use Facebook’s feature) remains to be seen.

It does seem interesting that there is a 4 inside of a square in Facebook Places’ logo (above right), as Alexia Tsotsis points out.

When asked about a potential Android release for Facebook Places, a Facebook representative would only say, "At this time, the Places application is available to people in the United States with mobile access to the Facebook application for iPhone or touch.facebook.com. Places is also available on browsers with HTML5 Geolocation, which is supported on devices like the iPhone, iPod Touch, Android devices and the Blackberry Torch. Places will be rolled out more broadly and to other mobile devices and the web in the future."

For more on how Facebook Places stands to benefit your business, read here.

Do you like the idea of Facebook Places or do you think it’s a waste of time? 
Share your thoughts.

Facebook Places, the Competition (Including Google) & Your Business
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  • http://www.dsseoservices.com Sachin Gupta

    I agree with you Chris, Technology powered everywhere! Facebook providing great facility to interact with friends. It’s great achievement by facebook for the users to generate their business.

  • http://detector-ym.blogspot.com/ YM INVISIBLE DETECTOR

    Go go go Facebook. :)

  • http://www.crearecommunications.co.uk Tom Nolan

    I’m not suprised Facebook has joined the geosocial party…the success of Foursquare and Gowalla couldn’t go unoticed or challenged by the big boys for too long!

  • Guest

    I love facebook :)

  • http://pestcontrolseo.wordpress.com Thos003

    This will be an interesting drama to watch unfold. I think Google maybe falling behind in the local checkin apps, giving facebook a leg up here. But Google is still the king of search for many businesses. As a pest control guy I don’t see these checkin apps doing much directly for my marketing Bulwark Exterminating. How many fans or customers of Bulwarks are ever at our location? Zero. And that is about as much value a checkin app is going to add.

    But, facebook does have a ton of faithful users that I will not ignore so yes I will be checkin in myself and adding our business locations. Having a presence in Facebook places is a must for me. But I don’t see myself monitoring the checkins on facebook as much as I monitor google places. As a Pest control business owner I appreciate the value of the search traffic much more.

    As an Internet marketer, I am going to sit back and watch the show. I have believe that only a few hyper local advocates will be using multiple checkin apps. Most will probably choose just one. I can see facebook‘s numbers beating out the FourSquare kids, the Yelp yuppies. I don’t know how many converts Foursquare will make to those users. And despite the fact that Gowalla and Loopit have competitive numbers as far as users, you don’t see these two players with avid users. Which means they are probably not going to last. Like riding a bike you must keep a certain amount or speed to stay balanced. Loopit, and Gowalla lack that speed.

  • http://113tidbits.com Tonyknuckles @113tidbits

    Is this really surprising that Facebook is once again trying to dominate a space that is already saturated? Google is in the same boat fighting to keep the eyeballs on their space as well.

  • http://www.onlineshoppingprice.net ??bestmore

    I agree with technologies like Facebook.
    cleaners

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  • http://www.mentayaku.wordpress.com Ireal

    Really need it…

  • http://www.websiteservicesolutions.com Charlie McBride SEO Webmaster & Coder

    I am not sure if I think it is a good idea or not. The web is a big place and it is probably a good idea for some one. Rather than trying to judge a technology, it is beyond us. At a logical point of view go back to the movie about the Hal computer, in that movie there was a similar computer named Sal, both the same but vary different.

    We should be thankful.

    Charlie McBride SEO Webmaster from Houston, TX Currently in Kaukauna, WI

  • http://philmiranda.blogspot.com Phil Miranda

    Hi Chris, Phil Miranda here… Facebook and Google will soon clash if they have not done so already. It’s just a matter of time ;)

  • http://rvinoth.wordpress.com Darth Vader

    So now, facebook wants to know where we ate, what we ate and how much we spent? Is this another way of facebook looking into their user

  • http://africatopforum.com africatopforum

    I think is a welcome development.

  • http://www.idasusin.com Ida Susin

    All of these pages and the product itself relies on the Localeze database, which is also at the core of the muchlessdeveloped Twitter Places.Businesses should win regardless, as now they have more massive places to market their businesses online and via mobile that will potentially reach a lot of people. Bing Maps and Facebook PlacesThe graphic Facebook showed in its blog post announcing Facebook Places showed Google Mps, but Bing Maps has a great presence throughout the feature. Facebook uses Bing Maps to pinpoint everyones locationbased experiences.

  • http://www.tiranainternational.com Eniada

    there are pretty cool articles and thank you for sharing it with us.

  • Laura

    Maybe it’s because we are in a very small town, but my restaurant client is not in Google Places (or Localeze) and she’s been here 20 years. Very few of our businesses here are represented. However, most are in Foursquare. My client is in Foursquare, Google Maps and Bing Maps.

    You are able to go into Localeze and add businesses, so I just did manually for her and for myself (we are a couple doors down from one another).

    Yesterday I was in a big city and there were tons of places on the list.

    Is this because people have checked into places here via Foursquare and not Facebook Places?

    Facebook Places does appear to be pulling GIS data because if you use it near our house, which is in the country, a creek and a defunct chapel show up and obviously no one has checked in there. I mean, we have 4 neighbors.

    Seems really silly to recreate the wheel with another database which is what seems to be going on?

  • http://www.egywash.com.au/ Egy Wash

    i think in very short time facebook will beat google

  • http://www.ochre-media.com/ Jenny

    Nice………

  • http://www.bestpricetoproducts.com beat

    ?????????????????? Facebook ?????????????????????????????????????????????????????

    • http://www.bestpricetoproducts.com beat

      Now we can use Facebook, but now we rarely use it because we can not empty it.

  • http://bestmore.wordpress.com techloso

    we like Facebook

  • dave

    Chris,

    When a google map is displayed on an iPhone, is the Bing Maps geocoder placing geocoded results on the Google map. I know that Bing has a superior geocoder for the US and Canada as well as other countries globally.

    Thanks!

    Dave

  • http://www.bestsale2cheaper.com/ Palm9999

    Yes, I agree with you.I live Facebook.

  • http://surf-find.net Guest

    I agree with you Chris,

    I agree with you Chris, Technology powered everywhere! Facebook providing great facility to interact with friends. It’s great achievement by facebook for the users to generate their business.

  • http://www.lowpriceproduct.com/ lowe

    got to Facebook

  • http://www.ussaleprice.com/ ussale

    thanks !! very useful article!

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