Facebook Page Owners Getting More Stats

Look at Impression Counts for Posts, Etc.

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[ Social Media]

If you run a Facebook Page, you may be very interested in some new features that are rolling out for admins. Eric Eldon at Inside Facebook has discovered that some admins are starting to see impression counts for each post, as well as the number of likes and comments for each impression.

Eldon spoke with BrandGlue.com‘s Jeff Widman , who is one of the admins that has so far been able to access this information (doing work for a site called Mint.com), and he says he is able to check things like how much the news feed algorithm weights individual items versus the fan page itself. He also says Pages are seeing "many more" impressions than fans. Eldon writes (and shows screenshots):

FacebookWith Mint’s Page, for example, it has around 45,000 fans but a single post has more than 53,000 impressions. The 8,000 difference could be fans coming from the Page wall instead of their news feeds. But “it’s also a little uncertain where those 8,000 extra visits are coming from," Widman adds, "as the Insights package shows less than half the 8K page visits since that post appeared. Perhaps it’s counting each time someone sees the News Feed? So multiple Facebook visits in a single day appear as multiple impressions?"

Facebook Pages have become an increasingly great way for businesses and web sites to generate traffic as well as customer engagement. Facebook also recently launched it’s answer to Twitter’s retweet, which means that content pushed through pages have a much better shot at being shared more frequently throughout the social network (which is much larger than Twitter I might add).

In other Facebook news, the company is getting into customized data centers and is now letting application users get notifications through email. This means developers can seek out your email address on an opt-in basis (not much differently than a web site would do).

Related Articles:

> Content Can Now Go Viral More Easily With Facebook

> Pingdom Names Facebook "Most Engaging Social Network"

> Facebook Gets Into Customized Data Centers

Facebook Page Owners Getting More Stats
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  • http://www.duran-seo.co.il Duran seo

    just 6 months ago it seemed useless to put marketing efforts into facebook for most markets. but as google announced its steps and indexing of facebook and social media activity,

    the whole picture changed. i think we can say that facebook marketing had to go a long way to reach this point. a fan page is a must for every site owner.

    i was very sceptical about any good coming from facebook, but i was proven wrong.
    customers, leads and traffic keeps flowing. i suggest you read about how to make facebook marketing in an effective way before you start as there are many other variables that must be taken into account.

  • http://www.goodsamdental.org Dental tourism

    This whole advertising through Twitter and Facebook is still a mystery to me. I don’t quite get it yet. If someone could enlighten me I would appreciate it.

  • http://www.efabe.co.uk Bella

    I would also like to understand how to make full use of the stats available on Facebook, I will keep searching, however, if anyone can point me in the right direction I would be most grateful. Many thanks.

  • http://www.charteredclub.com IFRS

    The Difference in Page Impressions is because one post may have appeared more than once in the News Feed of a Member. That is why there is difference. Morever, facebook does not take into account whether the impression appeared above the fold or below the fold

  • http://www.americandentaltours.com mexico dental

    All of the outbound links from facebook are no_follow though, aren’t they?

    I’ve been trying to promote my mexico dental site through social means, and it’s not as easy as it would seem.

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