Facebook Page Insights Tool Gets Some Improvements

By: Chris Crum - April 4, 2012

Facebook is making changes to its Page Insights.

“The updates are designed to give you more insight into what happens when people engage with your Page posts and share them with their friends,” the company says in a post on the Facebook Studio blog. “If someone shares a Page post, we’ll attribute impressions of those shares to impressions from the original Page post. We’ll also be capturing Page post impressions on an ongoing basis. Previously, if a post received impressions after 28 days, those numbers weren’t captured.”

All Pages will see the changes within the next few days in Page Insights, according to the company.

Facebook Page Insights data is updated daily, and becomes available within 24 hours after the day is complete.

The company recently announced realtime insights for websites using social plug-ins, and made some improvements to App Insights.

In Facebook’s blog post, the company also mentions that Cathay Pacific has reached nearly 30 million friends of fans on Facebook, and provides a video case study.

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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