Facebook Page Check-In Numbers Get Revised

By: Chris Crum - March 29, 2012

Facebook put out a post on its Facebook Studio blog, talking about giving “a clear view of how people are visiting your business.”

The post gives a reminder about the Facebook Timeline deadline, and points to a case study about how Aveeno saw a 7% increase in sales with a key retailer after a Facebook sampling campaign.

One major update, however, is that check-in numbers on Pages will be getting a revision. The company writes:

We will be revising the total check-in number on Facebook Pages to provide a more accurate picture of how people are visiting your business. If someone checks into your business multiple times within a 12-hour period, that action will be counted as one unique check-in. Previously, if an individual checked into your business multiple times, each check-in was tallied toward your Page’s total number of check-ins.

When people tag their friends at your business location and upload a photo, those photo tags will be counted in aggregate. For example, if someone uploaded 20 photos to an album from a specific location, we’ll now count that as a single check-in. But if someone checks in to a location and tags five friends in the photo they upload with the check-in, the total check-ins number will be six—that person’s check-in plus those for their five friends.

On a semi-related note, a new survey has indicated that people are motivated to “like” a company on Facebook when they believe they’ll get discounts (not too shocking), but also looked at the similarities between Facebook likes and email subscriptions.

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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