Facebook “Offers” Now Available for Local Businesses

    April 13, 2012
    Sean Patterson
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Facebook began rolling out its “Offers” service to for all business pages this week. The Offers service allows a business to place special offers in the feeds of customers who have previously “liked” that business. The offer will be accompanied by a “Get Offer” button that will deploy an email to the email address associated with the customer’s Facebook account. That email can then be printed out or shown to the business in order to redeem the offer. Offers can also be redeemed by customers directly on their smartphones using the Facebook app.

Facebook has aggressively been pushing out new features for businesses and advertisers in recent months. The company had mentioned the Offers service at the end of February in their fMC Live Keynote address to investors, marketers, and businesses. In that presentation, Facebook revealed new tools for businesses to use their Facebook pages to promote advertising. It also announced it would be putting advertising into the Facebook app for smartphones.

Prior to today, Facebook’s Offers service was available only to Facebook’s managed advertising clients. Facebook’s Help Center had a page up for “best practices” when using Offers, but the service remained exclusive. The page was recently updated and now contains a plethora of information for Facebook users, business page administrators, and those who want to design Offers.

The Facebook Help Center page now has a video explaining how Offers works. It is directed toward Facebook users and encourages them to “Like” businesses, brands, and organizations in order to receive more offers:

  • http://tstcars.co.uk/corporate/london-chauffeur-services chauffeur

    I love this idea, it’s a great way to give something back to your customers. It really enhances the appeal of Facebook for businesses.

  • http://airflowappliance.com Nancy@oc appliance repair

    “Offers are available in beta to a limited number of local business Pages. We plan to launch offers more broadly soon.

    If you’d like to post offers but your Page doesn’t have the option to yet, let the Pages team know. “

  • Chuck Zaagsma

    This will be so powerful for businesses and anyone in marketing.

  • Chuck Zaagsma

    This will be so powerful for businesses and marketing. Facebook can be so viral. :-)

  • http://www.rnbresearch.com Frank

    Yes Realy it will be very powerful & useful for businesses and marketing advertising services.

  • http://www.seonorthamerica.com Tom Aikins

    This will really shake up the world of group deals and discount sites not to mention Google’s efforts in these areas.