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Facebook Makes Improvements to the Like Button

Like Button Gets Comments, Analytics, and More

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Facebook announced today that it is releasing some new features for the Like button social plug-in. There is now commenting for the iFrame version, publishing to connected users via the Graph API, and "more robust" analytics.

"Now, when a user adds a comment to the iFrame version of the Like button, a larger, more prominent story will be shared with the user’s friends. In the past, we’ve seen comments result in increased distribution and referral traffic," says Facebook Platform product manager Austin Haugen.

Like Button gets comments feature

"We encourage websites with objects that people may want to more permanently connect with, such as a brand or product, to publish relevant updates to its connected users," says Haugen. "For example, publish a special offer to users who have liked a specific product. Simply add a few Open Graph tags to your Web page and click on the Admin Link (only visible to admins) to use the Publisher."

Documentation on how to use the Open Graph API to publish to multiple Open Graph pages can be found here.

As far as analytics, Facebook has added parameters to help you test and optimize Like button performance on your site. With these, you will be able A/B test different types and placements of the button.

More info on all of these new features is available here.

Facebook Makes Improvements to the Like Button
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  • http://dotcomreport.com dotcomreportsocial@dotcominteractive.com

    About time they did some improvements to it thanks for sharing.

  • http://www.cozality.com Non-Profit Websites by Cozality

    Thanks for the update Chris.

    We too have noticed commented posts tend to get more attention, so making it possible for people to personalize their likes should be a solid addition to the equation.

    Greg E.

  • http://www.indiangoatfarm.com Rohit Rathore

    Today Facebook is very popular, so may be it works.

  • http://www.milatova.com Patricia

    Having opend the http://www.facebook.com/pages/Tel-Aviv-Israel/Milatova-International-Translations-Ltd/131324610221926 page a few weeks ago, I have to say that I would rather see FB increase the real time speed of their “Insight” statistics before adding more datas.

  • http://www.siskiyouwebdesign.com Siskiyou Web Design

    Finally something useful from Facebook! Yay!

  • http://www.seop.com Guest

    The ‘Like’ Button was Facebook’s smartest move, this enabled them to create exposure for themselves by allowing people to connect websites to their profiles. Websites in turn started indirectly promoting Facebook.