Can Pressing the “Like” Button Too Many Times Get You in Trouble with Facebook?

Musician gets notice from Facebook

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Can Pressing the “Like” Button Too Many Times Get You in Trouble with Facebook?
[ Social Media]

It would seem that you can “like” too many things for Facebook’s own liking. If a report and a claim from a mildly popular musician are accurate, then Facebook may revoke your “liking” privileges, and possibly even your account for doing too much “liking”.

Business Insider points to a post from Mike Doughty from the band Soul Coughing, who claims he was reprimanded for “liking” too many birthday wishes from his friends.
Here’s what Doughty wrote on his Tumblr:

Block! You are engaging in behavior that may be considered annoying or abusive by other users.

You have been blocked from using the like feature because you repeatedly misused this feature. This block will last anywhere from a few hours to a few days. When you are allowed to reuse this feature, please proceed with caution. Further misuse may result in your account being permanently disabled.

What Facebook told me after I clicked ‘Like’ on a whole bunch of friends’ birthday greetings to me.

Here’s what Facebook says in its terms of service, under the heading “protecting other people’s rights”:

We respect other people’s rights, and expect you to do the same.
1. You will not post content or take any action on Facebook that infringes or violates someone else’s rights or otherwise violates the law.
2. We can remove any content or information you post on Facebook if we believe that it violates this Statement.
3. We will provide you with tools to help you protect your intellectual property rights. To learn more, visit our How to Report Claims of Intellectual Property Infringement page.
4. If we remove your content for infringing someone else’s copyright, and you believe we removed it by mistake, we will provide you with an opportunity to appeal.
5. If you repeatedly infringe other people’s intellectual property rights, we will disable your account when appropriate.
6. You will not use our copyrights or trademarks (including Facebook, the Facebook and F Logos, FB, Face, Poke, Wall and 32665), or any confusingly similar marks, without our written permission.
7. If you collect information from users, you will: obtain their consent, make it clear you (and not Facebook) are the one collecting their information, and post a privacy policy explaining what information you collect and how you will use it.
8. You will not post anyone’s identification documents or sensitive financial information on Facebook.
9. You will not tag users or send email invitations to non-users without their consent.

Unless I’m missing something, this would seem to be the most relevant section of the ToS to the message posted by Doughty, and I can’t see where the action of excessive “liking” could be infringing upon anyones rights. In fact, it shouldn’t even be that annoying to users, given that Facebook’s news feed algorithm handles how much content is viewed by his friends. And that’s another thing. Friends. Are his “friends” really that annoyed that he’s liking birthday wishes? If so, what kind of friends are they?

I can’t help but be reminded of the David Fagin $1 suit against Facebook after the site blocked him from sending friend requests, because he as sending out too many. It’s interesting that friends and the like button are basically the backbone of what Facebook has to offer, but if you use them too much, you risk having access revoked.

Watch our interview with Fagin here:

I will say this: if Facebook is going to start banning users from features for being annoying on a mass scale, they’re really going yo have their work cut for them. I do have to give the company credit for making a huge move in annoyance reduction last fall when they launched features to control game updates in the news feed.

We’ve reached out to Facebook for comment, but have yet to hear back.

Can Pressing the “Like” Button Too Many Times Get You in Trouble with Facebook?
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  • http://www.wsdbiz.co.il Aviran

    Why no photo of his account, sounds like a lie to me, also, who can decide whats too much liking, and if behavior wrong, just unfriend him.
    seems like a fake to me.

    • Jamie

      This block is all too real. I’ve been liking posts on my fan page and I got this message. I’ve been adding hundreds of fans a day through paid advertising on FB and it appears that if I “like” them all, that is unacceptable.

      This really makes me mad considering I am paying to get these people to my fan page for the express purpose of interacting with them.

  • http://estquodest.com Pauli

    I guess Mikey would never get in trouble with Facebook. He hates everything.

  • Jack

    humm.. I wonder if pressing the like button too many times for pages is a problem or just for comments and posts? It always makes me wonder why is facebook such an anti-social social platform? Are the limits set so that FB can control your capability to network on their free user platform and thus forcing you to use their ads to get a wider and more targetted response? or is FB just an @ss wipe used too many times??

  • http://how-to-internet-marketing-articles-vi.blogspot.com/ Ramiro Rodriguez

    I did some research and they will block your account to stop you from ‘liking’. The penalty can be from 1 hour to a few days or even permanently.

    facebook-like-page.html” rel=”nofollow”>How to Make a FaceBook Like Page

  • Shirley Serious

    C’mon, Facebook… just let the man go through!

  • http://www.website-articles.net AL

    The problem I see is that they do not do any kind of manual investigation. If they did, they would have seen that he was RESPONDING to legitimate actions – happy birthday messages.

    Instead, they rely on some sort of mechanical flag and take action based on that.

    Yes, liking can be “abused”, but it can also be legitimate.

    Come on Facebook! You’ve got gazillions of dollars and resources out the ying-yang – Get with the program.

  • Kevin

    • Kevin

      http://tinypic.com?ref=21lodi0 << Screenshot

      • Kevin


        Third times the charm?

  • http://boostlikes.com/ Anthony Barchette

    Having a high amount of Facebook likes always helps to build strong website reputation and value. Plus it seems that buying Facebook likes helps much faster than self promotion and it usually doesn’t cost much..

  • Steve Erdmann

    Facebook is as insane and crazy as the HAL computer in the book and movie 2001. Something out of a horrific science-fiction movie: in another website, they interpret Facebook’s Terms of Service, something like this: “It is our company, we set the rules up, you just abide by them. Don’t ask us to detail and clearify so you can get a handle on this. If you don’t cooperate: we’ll cut off your swantz. This is a promise, not a threat. We are the Oz – the Lord – the Ruler – but we interpet the rules, and don’t bug us with a lot of questions on the rules, you just jump and ask us how high. Besides – you can’t reach us to ask questions, but that’s how it goes. We are not the aclu and we don’t answer to the U.S. Constituion, we don’t even have to get IPOs correct. But we are fair: in a quirky Zuckerburgville punk kinda way. That sucks, because it doesn’t make sense, but when you earn billions of dollars, who cares.” The same logic applies to Friends, topics, postings, comments, etc. If you want to do something about this, contact me. P.O. Box 18863, St. Louis, MO. 63118.

  • http://indigosocial.com Richard Robinson

    I think having huge amount of social media likes included Facebook, twitter, instagram and so on is very important for any business at online. People make their desicions according to have many followers you2ve got so it’s cruical to have as many as possible. Of course the real fans are important but for at starting point you need to buy likes.

  • Marty Montgomery

    I have gotten blocked for whatever time period for liking too many things. Also at the same time the notice came up it seemed you could also get blocked for sharing too many things too… As an end-user who only likes pages. or posts and has no pages or such to pay to create a facebook ad to promote. Also, I think for those which there are many of like myself. I think there should be no limits on adding friends, liking, or sharing or commenting (I’m sure there’s some limit on commenting if it was looked into). or posting too many status updates etc. even the new messaging system where if you send someone who isn’t a friend on facebook yet a message at times it will ask if you want to pay $1 to have it sent to their regular message inbox instead of their other message inbox. Anyway if you have a free account. it should be free to use no matter what you do. without being put in facebook jail.

  • Joseph

    this is horrible >.>

  • JoansMark

    I am MORE frustrated with people when upon hearing BAD news like “My dad has cancer” they press the like button WTF is WRONG with people!!?? As for getting in trouble for “Liking” too much? I take the time to type in the word “Love!”

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