Facebook Lead Ads Get New Features, CRM Partners

Chris CrumAdvertising

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Facebook made Lead Ads available to all advertisers back in October. Since then, it has added some new features.

Lead Ads enable users to fill out forms and advertisers to see reduced cost per lead. In January, Facebook announced a new context card, a carousel format, and the ability to reach both desktop and mobile users (they were only available for mobile previously).

On Wednesday, Facebook announced some additional updates including the ability to duplicate forms, new CRM partners, video, customizable disclaimers, and Ad create tool support.

Form duplication saves time and effort. Advertisers can duplicate forms and edit specific fields across ad sets and campaigns.

With the video addition, advertisers can use video messages to engage people before they click through to the form. Advertisers also have additional options in the disclaimer portion of their lead ad form. This includes a new checkbox to give permission to share info. Facebook says the feature may be helpful in countries where double opt-in may be required.

Finally, lead ads are available in the ads create tool in addition to the Power Editor and API.

New CRM partners include Constant Contact, InfusionSoft, Sparkroom, and Salesforce Marketing Cloud. Facebook has also partnered with Zapier and MailChimp to develop a solution that can automatically ad Facebook leads to advertisers' MailChimp lists.

Image via Facebook

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.