Facebook Launches Strategic PMDs ProgramBy: Chris Crum - September 21, 2012
At Salesforce’s Dreamforce conference, Facebook announced a new designation for “top marketing developers,” called Strategic Preferred Marketing Developer.
“The designation is reserved for a small group of PMDs that are driving outstanding results in the Facebook marketing developer ecosystem and is earned through a rigorous selection process that considers each company’s impact and commitment,” Facebook says. “Strategic PMDs will receive our highest level of support, and will be reevaluated every six months.”
“Agencies and brands looking to take their Facebook marketing to the next level can select a Strategic PMD knowing that they are in the hands of experienced partners that will receive priority product and business support, in-depth training, and access to alpha and beta product trials,” the company adds.
Here’s what the Strategic PMD badge looks like:
These companies have earned the designation: Adobe, AdParlor, Alchemy Social, Brand Networks, Glow, GraphEffect, Kenshoo, Nanigans, Salesforce, SocialCode, Spruce Media and 77Agency.
PMDs will receive the following from Facebook: priority product and business support, access to alpha and beta product trials, improved turn-around times for ads review and tech issues, product planning sessions and co-development of product go-to-market strategy, improved access to the Facebook product and engineering teams, in-depth training on Facebook products, and marketing assets, which Facebook says “will clearly designate the company as a strategic PMD.”
Facebook expects PMDs to actively participate in quarterly product and business planning, co-develop product roadmaps, sales/marketing strategies and KPIs, measure success related to jointly establish KPIs, rapidly adopt new Facebook marketing products, participate in co-marketing opportunities (like case studies and events), and fully comply with PMD program policies.
On a somewhat related note, Salesforce’s Buddy Media announced at Dreamforce that Salesforce Marketing Cloud is integrating Facebook’s new custom audience targeting feature.