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Will Facebook Kill Google?

The answer is easy

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Will Facebook Kill Google?
[ Social Media]

I was asked this question in an interview the other day. It’s framed more provocatively than you or I might think about it, but interviews are like that. The answer was easy, because of the extreme nature of the question. Of course Facebook won’t kill Google. But I don’t say that because I somehow thing Larry P has the jump on Mark Z.–instead, I say it because nothing kills anything…

TV was supposed to kill the movies, right? Didn’t quite happen. Or was it that TV was expected to kill radio? That didn’t happen, either. What did happen is that the way we use radio changed.

Burns and Allen, Gunsmoke, soap operas…they all started on radio and moved to TV, leaving radio with news, talk, and music, which seems like a perfectly good use of audio. We started listening to radio mostly in our cars rather than in our homes. Radio changed a lot, but it still isn’t dead.

Twitter killed blogging, right? OK, not exactly. Twitter did kill certain types of blogging. All those blog posts where someone commented on someone else’s post–those are dead because they are better done in Twitter. But blog posts that are a long form article won’t die until something else comes along.

So, no, Facebook won’t kill Google. But searches that could be better served by asking your friends will die. As each new technology comes along, it steals a piece of what the older technologies do. It steals tasks and it steals time. But it’s rare that a communications technology completely kills a predecessor. (Yeah, I hear you, 8-track tapes.) What usually happens is that we specialize—we use new things for what they are good at and we continue to use the old things for some of what we used them for before, but not everything.

Expect to see that with Google, too. And eventually, we’ll be asking whether something new will kill Facebook, and the answer to that will be “no,” also.

Originally published at Biznology

Will Facebook Kill Google?
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  • http://www.kokoarena.com mbanusick

    Yeah…nothing is killing anything, google havent killed yahoo and facebook wont kill google either…they are just kind of different..

  • http://www.bloggerincorporated.com/blogging-certification Online Blogging Certification

    If it was going to happen, it would have already. Ask myspace.

  • Mic

    Facebook won’t kill Google but Google will become another worthless Yahoo! As soon as Facebook starts its own search engine, that’s the end of Google as top search engine. Google is a disaster of a search engine these days.

  • Srini

    No, they are aimed at two different parts of the marketing funnel. Google is from interest to desire, facebook is from unaware through awareness and into interest. Facebook Credits could change the picture, though. Google must improve its Checkout product ASAP, possibly by acquiring Square.

  • http://thewebsensesolution.com Jon

    Will apples kill oranges? I’ve always wondered…

  • http://www.uptodateseoservices.com/seo-services.html Affordable SEO services

    There are long list Who want to kill Google but this time Facebook need to think about it :) but let me tell you most of people Use google for their search query Not Facebook

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