Facebook Is Slowly Becoming the Reason to Pay the Internet BillBy: Drew Bowling - May 17, 2012
Think of all the things that you really don’t want to do without, America: cars, indoor plumbing, birth control, pizza delivery, the Biebs. You wouldn’t enjoy life all that much without any of them, would you?
If a new summary from Experian Hitwise is any indication, another thing you’d probably suffer separation pangs from is Facebook. It sounds puffed up, but seriously, 9% of all internet visits in the United States during April 2012 went directly to Facebook.com. That’s nearly 1 visit to Facebook for every 10 times you go anywhere on the internet. More, 1 in every 5 page views happened on Facebook. And this isn’t just traffic from growth, either, because 96% of the visitors to Facebook last month were repeat offenders (or, at least, people who’d visited the site within the previous 30 days).
Facebook welcomed over 1.6 billion visits a week and averaged more than 229 million visits a day in the U.S. year-to-date. For the year, Facebook has received more than 400 billion page views.
America, there is no help. We. Are. Uh-ddicted.
People aren’t just peeping in on Facebook, either, because the average time for a visit is 20 minutes. 56% of Facebook visitors are female, although that’s not really surprising because the tea leaves have been telling us for a while that women are dominating all things internet.
More quick-release facts:
The United States isn’t the only conquest by Facebook. Since this is a global mission, it’s also the top social networking site in Canada, the United Kingdom, Brazil, France, Australia, New Zealand, and Singapore.
In Canada, New Zealand, Hong Kong, and Singapore, Facebook.com is the most visited site. For now, Facebook is merely (!!) the second most-visited site in the United Kingdom, Brazil, France, and Australia, but if the fervor for the website in other countries is any indication, it’s only a matter of time until Facebook completely takes over the internet in those countries, too.