Facebook Is Killing Its Sponsored Search Results

    June 13, 2013
    Chris Crum
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Facebook is getting rid of sponsored search results as it cuts down on the available number of ad units. Facebook has been giving news outlets the following statement:

In keeping with the goal of streamlining our ad products, starting in July advertisers will no longer be able to buy sponsored results. We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.

Sponsored Search Ads

The move is particularly interesting given that Facebook’s huge search revamp – Graph Search – hasn’t even completed roll-out, or come even close to including all of the stuff Facebook intends for it to include. It has not yet gone mobile either. In other words, the product is in its infancy, and it seems somewhat odd that Facebook would kill the ad product that goes with it before it’s even completely rolled out.

It’s unclear whether Facebook will keep around the ads that appear in the middle of Graph Search results pages, which are a bit different, and essentially the same as the ads you see to the side of the news feed:

Facebook Graph Search Ads

But Facebook is greatly reducing its ad offerings, as recently reported. In fact, the company plans on getting rid of over half of those available. The company says that many of its offerings accomplish the same goals, so they’re eliminating some redundancies.

Among the other ad products going away are Questions for Pages, Offers, and the need to create separate sponsored stories in addition to other ads.

More on Facebook’s plans here.

Sponsored search results went live last August.

  • https://www.facebook.com/yabzfil14 jofil bontilao

    BLAH ‘ BLAH 😀

  • http://kidstoysmalaysia.com.my Kids Toys

    Relavance and content! What else does the user want? 70% percent of the ads I see on Facebook are irrelavant.

  • http://www.honestgamers.com Jason Venter

    Facebook doesn’t NEED so many ads when it now charges fees to promote your content at the level that used to be possible… and beyond. There’s no more effective way to spend advertising dollars that I’ve found. That really bugs me, because posts used to be effective without the additional investment and then I’d spend a little extra for a nice boost. Now I have to spend the “little extra” just to match the old performance. The more positive side to the situation is that if I then pay more on top of that to promote a post even further, it reaches the wider audience that is most likely to respond favorably to my promoted content and perhaps take action in the manner desired. So ultimately, I can get better performance for less money than I might have before. I bet Facebook is going to keep pushing in this direction, despite the resistance, and maybe someday we’ll all be thankful. Right now, though, I still wish that paying to promote posts hadn’t become so important.