Facebook IPO Finally Here, Is Facebook’s Version of AdSense On The Way?

    May 18, 2012
    Chris Crum
    Comments are off for this post.

Two years ago, we asked if Google’s AdSense could be in trouble because of Facebook. The premise of this article was essentially: What if Facebook launches its own AdSense-like ad network? Why wouldn’t it? It makes too much sense.

Today, of course, Facebook finally went public, and there’s a whole lot of talk about what Facebook might do in the future. How can it bring in more revenue? It’s got a long way to go to get to Google-like revenue. Could an AdSense-like network be on the way? Are we getting closer to this being a reality? Some seem to think so.

TechCrunch’s Josh Constine speculated about this, saying, “Facebook’s ad network [would] essentially turn ad real estate on any website into places to serve the campaigns that advertisers buy for display on Facebook.com. Anyone currently logged into Facebook who visits one of these sites would be shown ads targeted by their Facebook information, such as age, gender, location, work and education history, interests, app usage, and friends. Facebook and the site hosting an ad would then split the money made on clicks or impressions.”

Again, it just makes too much sense. How could this possibly not happen? This seems even more likely than Facebook getting into search. It already has the ads and the massive amount of highly personalized data to make this a very attractive offering for publishers who already have various Facebook integrations on their sites. It could only help Facebook cement its place around the web at large even more (making it far less likely to become the next MySpace).

Constine also points to an interesting nugget of information about Facebook’s privacy policy, which could make it easier for Facebook to launch such a network.

“Facebook has denied this product is in the works whenever it’s been asked, but last week it revised its privacy policy to expand its ability to serve ads to its user[s] while they’re outside of Facebook.com,” says Constine. “There’d be little reason to do this if something wasn’t in the works. The march across the web of its other social plugins such as the Like button have also paved the way for an ad network plugin. It might need to develop or acquire a company with expertise in analyzing site content so it could serve somewhat relevant ads to site visitors who aren’t logged in to Facebook.”

Sure, people will freak out about privacy like they always do, but ultimately, Facebook is already showing you things on other sites. It might as well monetize that.

Would you participate in a Facebook-based AdSense-like program? Let us know in the comments.

  • http://www.kimoftheworld.com Kim Tyrone

    As an ad publisher, I would personally love a Facebook ad network. For one there isn’t really a solid adsense alternative, second, competition is always a good thing.

  • http://www.jasjotbains.Com Jasjot

    Agreed with kim. Competition is always god, and the nearest alternates to adsense don’t come anyway near adsense in terms of cost per click. Plus google adsense has a lot of problems with accounts getting banned

  • http://www.php-developer.org/ Codex Meridian

    Time to grab power from ever-controlling Google. For the time first time, they could feel fear. As webmasters would most likely jump into Facebook Ads network if their Adsense sucked so much because of algorithmic updates causing very low organic traffic.

    I can see a very good future for this setup. It is because Facebook ad earnings would depend on your social media exposure (likes, followers, discussions ,etc) and NOT on organic traffic that would be highly volatile with algorithmic updates which is the case with Adsense.

    This might be the end of Google Adsense.Thanks God, you provide us some profitable alternative. Karma to Google for their Penguin updates.

  • http://www.jambume.blogspot.com Dr. Babs

    Hmm…I was just laughing when I read this piece. Well, fb can devlop but might not be able to beat adsense hands down. Well, try is not bad. But let fb be prepared for huddles if they want to go the “adsense” way.

  • http://findananny.sg YeeMei

    I would welcome Facebook ads and put them on my site immediately. I don’t want Adsense ads, they just look tacky, and they are all over the Internet, and I, like most people are sick of looking at them. I particularly dislike the ones at the top of search results, but I don’t suppose they will go away ever.
    Anyway… Bring on the competition!

  • http://harounkola.com Haroun Kola

    I’d have Facebook ads on my sites. I’m already using google,

  • https://sites.google.com/site/ryokomayuka2/ ryokomayuka

    I would love it and I would use it.

  • Ali

    I wait for this since last december when Google banned my 6 years old Adsense account for nothing! I really mean it! For nothing!

    Someone should compete with them! I was hopeful about Yahoo & Microsoft but even they couldn’t do it. I hope Facebook can do it.

    I believe that in very first day thousands of publisher will leave Adsense to try Facesense! And hopefully they will be better.

  • http://www.facebook.com/mahyaornitjames Unity Mahya Ornit

    Yes, please!