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Facebook: High Asking Price For Log-Out Ads

Who can afford $700,000/ day for a log-out ad, and is it worth it?

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Facebook: High Asking Price For Log-Out Ads
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Facebook has announced new log-out ads on their social platform that are sure to hit heavy with consumers as nearly 37 million users log-off the service daily in the US alone. No doubt these are highly sought-after advertising spaces, unfortunately the spaces sell for titanic amounts of cash. Apparently a day’s worth of ads will cost you somewhere in the neighborhood of $750,000.

Wow! That hurts, who can afford this space? Well, so far Ford can, Titanic 3D can, and also Bing, who was the first to capitalize on the availability of the space. It sure seems like a great idea to me, but I don’t ever log-out of Facebook, so I guess I won’t get to see ‘em.

I’ll bet these things are going to be a big hit, but I wish we could ask what kind of traffic the ads generated on the advertisers sites after the spots showed. I don’t know if the advertisers would even have that data on hand yet, but lets see what people think of ‘em so far:

$700,000/day for Facebook log-out ads??? Who ever logs out of Facebook? http://t.co/eXcjsTRe 10 minutes ago via LinkedIn ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Facebook Sets High Asking Price for Log-Out Ads: $700K a Day http://t.co/7H6PEqku Ha, you’re funny Facebook. 10 minutes ago via HootSuite ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Facebook Sets High Asking Price for Log-Out Ads: $700K a Day. http://t.co/LfuGF4Gg. Who logs out of Facebook…ever? #competeretail @cwr12 5 minutes ago via Tweet Button ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Pricey, but it’s a nice format to work with: Facebook Sets High Asking Price for Log-Out Ads: $700K a Day
http://t.co/j1tAFGKP via @adage 22 minutes ago via Tweet Button ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Wonder how impressions that bad boy gets. ~ Facebook Sets High Asking Price for Log-Out Ads: $700K a Day
http://t.co/ylPssGLM via @adage 43 minutes ago via Tweet Button ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Pop ups when you close a window, how annoying.
@adage: Facebook Sets High Asking Price for Log-Out Ads: $700K a Day http://t.co/yPT9nuXI 43 minutes ago via Twitter for iPhone ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Big jump from the 300×250,and how many people log out often – Facebook sets asking price for log-out ads:$700K/day @AdAge 54 minutes ago via HootSuite ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Just pocket change. RT @Techmeme: Facebook Sets High Asking Price for Log-Out Ads: $700K a Day (@cottondelo / AdAge) http://t.co/iyt9CwWU 1 hour ago via TweetDeck ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Sounds about right. $YHOO still gets ~$1M on takeovers? “Facebook Sets High Asking Price for Log-Out Ads: $700K a Day” http://t.co/FiIKli32 1 hour ago via Twitter for iPhone ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Facebook reaches new level of greed #digitalmedia #SocialMedia Asking Price for Log-Out Ads: $700K a Day http://t.co/M7uz69Fo #Facebook 1 hour ago via Twitter for iPhone ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Facebook users are learning to tune out ads, so advertising is getting more in-your-face… What do you think? http://t.co/yjskx8OF 6 days ago via HootSuite ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

What are these silly ads that I see when I log out of Facebook now? Myspace much? 6 days ago via TweetDeck ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Have u been seeing a sweet Ford Mustang when u log out of #Facebook? New #brand ads; Ford had 7K shares in 13 hrs http://t.co/TlfNt2OD 1 day ago via Argyle Social ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Can get a week of cable TV for that. RT @adage: Facebook Sets High Asking Price for Log-Out Ads: $700K a Day http://t.co/sYLce5Mw 1 hour ago via Seesmic ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Facebook: High Asking Price For Log-Out Ads
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