Facebook: High Asking Price For Log-Out AdsBy: Shawn Hess - March 23, 2012
Facebook has announced new log-out ads on their social platform that are sure to hit heavy with consumers as nearly 37 million users log-off the service daily in the US alone. No doubt these are highly sought-after advertising spaces, unfortunately the spaces sell for titanic amounts of cash. Apparently a day’s worth of ads will cost you somewhere in the neighborhood of $750,000.
Wow! That hurts, who can afford this space? Well, so far Ford can, Titanic 3D can, and also Bing, who was the first to capitalize on the availability of the space. It sure seems like a great idea to me, but I don’t ever log-out of Facebook, so I guess I won’t get to see ’em.
I’ll bet these things are going to be a big hit, but I wish we could ask what kind of traffic the ads generated on the advertisers sites after the spots showed. I don’t know if the advertisers would even have that data on hand yet, but lets see what people think of ’em so far:
http://t.co/7H6PEqku Ha, you’re funny Facebook.Facebook Sets High Asking Price for Log-Out Ads: $700K a Day
These guys KNOW the value of a log out ad. Facebook Sets High Asking Price for Log-Out Ads: $700K a Day http://t.co/ooTz1wMx
— Lorena Gomez-Patron (@lorenagomez) March 23, 2012
What are these silly ads that I see when I log out of Facebook now? Myspace much?