Facebook Gives Marketing Advice For New HashtagsBy: Chris Crum - June 12, 2013
As previously reported, Facebook just announced the launch of hashtags and its bigger “public conversations” initiative. As marketers who have Twitter experience know, the hashtag can have pretty powerful ramifications for campaigns.
The best part about Facebook hashtags from a marketing perspective is that it takes something marketers are already using it, and magnifying it greatly by utilizing Facebook’s huge user base.
A Facebook spokesperson tells WebProNews in an email, “If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising. The same creative best practices on Facebook still apply – compelling copy and photography that is in the brand voice works best.”
“Any hashtags that you use on other platforms that are connected to your Facebook Page will be automatically clickable and searchable on Facebook.,” the spokesperson adds.
Here are some examples of what it looks like when you click over to a hashtag page:
“Like other Facebook marketing tools, hashtags allow you to join and drive the conversations happening about your business,” the spokesperson says. “We recommend you search for and view real-time public conversations and test strategies to drive those conversations using hashtags.”
“Hashtags do not impact your distribution or engagement in News Feed on either desktop or mobile,” the spokesperson notes. “We recommend you continue to focus on your existing campaigns to drive your most important business objectives.”
People share over 4.75 billion pieces of content on Facebook every day, according to the company, and much of this is already getting hashtags from people who weren’t waiting around for Facebook to actually launch this feature. Now, these will have a bit more meaning.
The move comes after Facebook announced last week that it is cutting its ad units in half.
By the way, you can also search hashtags in Facebook’s Graph Search.