Facebook Expands Promoted Posts for Users Test

By: Josh Wolford - September 19, 2012

Facebook is once again testing the self-absorption and inherent narcissism of its users by allowing them to pay to make sure their witty statuses and clever amateur photography reach the maximum number of friends. Once a limited test, Facebook has confirmed that they are expanding the option for users to pay to promote posts.

“We are expanding a test that started last May that enables people to pay to promote a status update so that more friends may see it in their news feed. We’re constantly testing new features across the site. This particular test is simply to gauge people’s interest in this method of sharing with their friends,” said Facebook in a statement.

Back in May, the feature was called “Highlight” and was only tested on a small batch of users in New Zealand. At that time, images of the feature showed a price of around $2, payable through PayPal or credit card. “Highlight an important post,” it said. “Make sure friends see this.”

Of course, Promoted Posts for Pages popped up between then and now. Promoted Posts allow brands to pay to promote their statuses, photos, videos, offers, and questions to a larger percentage of their fan base. The more they pay – the more people eventually see the post.

And it looks like Facebook’s “Highlight” feature has turned into “Promoted Posts for users.”

As you can see, the new option brings up a box that asks users to “Promote an important post.” IT goes on to say that “now you can promote and bump your important news, links, and photos higher in news feed.”

Only this time, it looks like the price has jumped significantly:

Facebook promoted posts for users

This video shows Promoted Posts for users charging a little over 3 Euros.

Of course, Facebook tests new features all the time and only a fraction of them ever come to fruition. But the fact that this product has been around for a few months and has received an extra push from Facebook means that the company is definitely considering it, if initial user reaction is strong. In May, I said that this feature could be profitable for Facebook, considering people really want to make their voice heard. Then again, I’m not sure that the average Facebook users really understands that their posts are only reaching a certain amount of their friends on an everyday basis. Those people may not see the need to “promote” anything.

What do you think? Would you pay to promote a post?

[via The Next Web]
Josh Wolford

About the Author

Josh WolfordJosh Wolford is a writer for WebProNews. He likes beer, Japanese food, and movies that make him feel weird afterward. Mostly beer. Follow him on Twitter: @joshgwolf Instagram: @joshgwolf Google+: Joshua Wolford StumbleUpon: joshgwolf

View all posts by Josh Wolford
  • optifex

    I don’t see the point, when you it still reaches the same followers.

  • J

    I think the new facebook algorithm which limits who can see your post and the fact that you need to pay for people to see your post goes against everything facebook use to stand for.

    Shame on you Facebook! your greed threatens do destroy everything users cherished about facebook.

    Now instead of me seeing my friends statuses and them mine we get to see advertisements paid by the highest bidder.

    • Dave

      If you have 500 friends and all of them posted something, liked something or did any other action, there is no way you can read all those 500-1000 stories. Add to this the pages you follow. Also, you are not logged in all the time. Not all users scroll down to the end of their newsfeed.
      Do you get the point now?? Sometimes you may want to really want your friends to see your message, amongst all the other stories from pages and your other friends.

  • FB has gone big time

    As a page manager for a restaurant chain of 65 locations this will severely hurt how we can reach our fans or new fans. Since this past weekend our reach has gone down significantly. Facebook is essentially forcing small companies to pay to compete with the big chains like Pizza Hut, Dominos and Papa Johns. We did not have a budget planned for Facebook originally and now we have too. Imagine what this will do to all the small “Mom & Pop” restaurants who don’t have the money at all??

  • Jani Hyytiäinen

    It’s like selling youself in social media, except that you’re paying. The bad just got worse. I’m surprised that Facebook didn’t come up with anything better, like thumbs up/down for your posts and paying more for the visibility if people don’t like your posts. Now that would contribute to the general user experience and get us rid of the forced liking and spammy apps. When you have to pay to get your stupid ideas through. But no, they just reinvented the banners. So yesterday. Or last millenia I might say.