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Facebook Social Deals Uses News Feed as Advantage over Groupon, Google, LivingSocial

New Deals product launched in five cities

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Facebook Social Deals Uses News Feed as Advantage over Groupon, Google, LivingSocial
[ Business]

Facebook finally launched its new Social Deals feature today, but only in five cities in the U.S. Facebook had previously unveiled a Deals service based on check-ins to Facebook Places, but it’s been long expected that they would go more for the Groupon space.

That space is getting more crowded, and many are wondering if Groupon can maintain its lead. LivingSocial is nothing to shake a stick at either, and there are plenty of smaller, deals sites aimed at specific local markets and verticals. Then there’s Google. It seems unlikely that any one company will be able to dominate here like say search or social networks.

That said, if anyone can, you’d have to wonder if it would be the dominant search engine or the dominant social network. Both Facebook and Google have huge advantages over rivals, given their enormous user bases, and the ability to insert deals where users already are.

Google just unveiled Google Offers last week. It will involve email just like Groupon, but Google has a lot of other weapons it could potentially use, with Place Pages, AdWords, Gmail, Latitude, etc.

 

With Facebook Deals, users will also subscribe to emails, but they can also appear in the news feed. That’s one area where Facebook should have a huge leg up on Google and anyone else.

Facebook is starting with Atlanta, Austin, Dallas, San Diego, and San Francisco with the Deals space. It’s being called a “test” but there’s little doubt that this will be a full-blown product for Facebook.
Facebook Deals in Atlanta

Businesses are still getting used to Facebook marketing. Getting seen in the news feed is perhaps the most important part of that. This week, Facebook marketing firm Buddy Media released a report, giving brands tips for capitalizing on Facebook’s EdgeRank algorithm (the basis for what Facebook shows users in their news feed).

Deals will present a whole new option, and deals in general have already proven to be massively popular among consumers. Many Facebook users check their news feed multiple times throughout the day, which should ensure conversions, as long as the deals are attractive.

Facebook Social Deals Uses News Feed as Advantage over Groupon, Google, LivingSocial
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  • http://www.freefu.com Earl George

    Same stuff, just another clone. Why not use www.freefu.com instead? Consumers, find free offers and businesses advertise those free offers for free. As a consumer you do not need to wait for 100 people to buy to get the deal, as a business you do not need to split your revenue with the deal site.

  • http://www.neediff.com Prasad

    This new deals from face book will definitely hits success because Facebook has already got first rank in social network sites so this new deal is really fantastic and very useful to consumers so registrations to facebook site will grow be very high automatically facebook users will gain with this deal.

  • karen young

    Young v. Facebook, Inc.
    Facebook Account Deletion Lawsuit
    Arbitrary and capricious user account handling
    Lack of customer service
    Blog information at -
    http://facebookaccountdeletion.blogspot.com/2011/02/facebook-account-deletion-lawsuit.html?commentPage=2
    Post your account problem or any messages sent
    or recieved by Facebook which you are having a
    problem with. Write you account deletion issues.
    Or, send a response to mskbyoungblog@aol.com
    Case currently pending in California District Court