Facebook And StumbleUpon Drive The Most Social Traffic To Websites

Twitter drives 10% of traffic to websites

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Twitter generates nearly 10 percent of social media global hits to websites, according to new research from StatCounter.

The report found that Facebook is still the main source of traffic to global websites with almost half (48%) of social media hits followed by StumbleUpon with 25 percent.


The data for March is based on 13 billion page views across the StatCounter network of member sites. The analytics firm just recently added social media to the categories its tracks.

 "From a business perspective the findings suggest that there is merit in having a corporate Facebook page or Twitter account," said Aodhan Cullen, CEO, StatCounter.

"The surprise packet is StumbleUpon, which over the past year has been consistently in the top two Social Media sites in terms of generating global website traffic. Indeed, in the US in March StumbleUpon was number one ahead of Facebook in terms of website traffic generation."

The top social media sites to generate global website traffic after Facebook, StumbleUpon and Twitter are YouTube (6%), reddit (4%), Digg (2%) and MySpace (2%).

"Social Media market share fluctuates a lot more than browser or search statistics," said Cullen.

"For example, Facebook peaked over Christmas and the New Year with almost three quarters of the total, perhaps reflecting its important role in communications between families and friends."

Facebook And StumbleUpon Drive The Most Social Traffic To Websites
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    It’s odd that the trend for most sites has been down. I think that SMO is going to play a huge role in Internet marketing in the years to come.

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  • http://freie-waehler.blogspot.com/ FdP

    I believe that twitter generates in most cases only few quality traffic to websites. Whereas the majority of the traffic triggered by tweeds is curiosity driven and has less effect. This is not bad per se.
    But therefore it is very important, how you use the twitter.com/fwfo”>only 140 “tweeding” characters: The shorter the message, the better your diction has to be.

  • http://seo.tolafamakinwa.net Tola

    Based on my statistics, facebook drives most of my traffic, so I totally agree with this report. And not only does facebook drive more traffic, it drives better Quality traffic too! Most of the traffic I get from Stumbleupon have high bouce rate as opposed to the traffic I get from Stumbleupon, so I’ll stick to facebook anytime any day. The traffic from Twitter also has more quality than Stumbleupon too…

  • http://homebodies.ecrater.com/ HOMEBODIES

    Nice article. And so true. Some businesses are late comers to social networking and have alot of catching up to do to meet the coming needs of online marketing. Self included!

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    Very interesting statistics.
    Thank you for sharing.

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    That’s great for StumbleUpon, but does StumbleUpon Provides Relevant content? Check this:

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    Can you post how it is in 2013?

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