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Facebook And Mobile Apps Becoming More Important To Small Businesses

Social media usage up among small businesses

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Small businesses are increasingly relying on mobile applications, Facebook pages for their companies, and employees working remotely through wireless technologies, according to a new survey from AT&T.

More than a third (38%) of small businesses said they could not survive without mobile apps or it would be a major challenge to not have access to mobile apps. Nearly three-quarters (72%) of small businesses indicate they use mobile apps for their business. GPS/navigation and mapping mobile apps are the most popular, with nearly half (49%) saying they use them for their small business.

The survey found a significant increase in small businesses that have adopted social media as a business tool, with 41 percent reporting they have a Facebook page for their business. Usage is up from 27% in 2010, representing a 52% jump in just one year. Additionally, of all businesses reporting that they utilize social media, 41% responded that they’ve seen measurable success – in terms of better communications and relationships with new and/or existing customers.

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Four in ten (40%) of small businesses report that all their employees use wireless devices or wireless technologies to work away from the office. This is up from 24% in 2008 and is expected to grow to 50% by 2012.

According to AT&T survey also found that one-third (33%) of small businesses indicated that they are using cloud-based or software as a service. In addition, despite recent headlines and media campaigns, nearly one-third (32%) of small businesses surveyed acknowledged they do not know what is meant by cloud-based or software as a service solutions.

Four in ten (40%) of small businesses report that all their employees use wireless devices or wireless technologies to work away from the office. This is up from 24% in 2008 and is expected to grow to 50% by 2012.

Facebook And Mobile Apps Becoming More Important To Small Businesses
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  • http://www.freemoneymakingvideos.com Free Money Making Videos

    For starter Facebook gets more traffic than Google now and the Facebook Fan Pages are a great way to advertise your business especially for small businesses. They serve as a free and powerful medium to interact with your customers. But due to recent changes made by Facebook you won’t be able to use FBML anymore to create Fan Pages. Now, you will need to use iFrames to create Fan Pages. You can try using this new software FB Maxed which makes it very easy to create professional Fan Pages.

  • http://www.automatedsocialnetworking.com Nicole

    Nice post Mike… This is a great read… I totally agree with what you have here… Sometimes I’ve been running my business using my mobile… Thanks for sharing this post…

  • http://www.brickmarketing.com/social-marketing-company.htm Nick Stamoulis

    It’s great to hear that so many businesses have seen a positive outcome because of their social media usage. A lot of business owners were hesitant to invest their time in social media because ROI is still hard to prove in real numbers. But the more businesses actively use social networking, the better results they are going to see.

  • Sally Dahlsten

    Mobile apps can be used by SMEs to harness the power of social media and achieve commercial success. Thanks for the post where you have given some really interesting and useful statistics.

  • http://teleseminarlive.com Webinars and Teleseminars

    Right now, the perfect marriage is using Facebook AND mobile apps together. With the popularity of devices like the iPad and iPhones growing, now any means of getting information out to the consumer will be key to a business’ growth.

    The key is for service oriented businesses is how do you reach your target market using this method. It’s great for business to consumer type businesses, but for business to business type businesses, I think you need a bit more creativity to take advantage of this tactic.

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