Etsy announced a new type of ad this week in Promoted Listings. Earlier this year, the company announced that it was changing the way it charged for Search Ads to cost-per-click instead of the CPM model it used previously.
At the time, Etsy said that was the first of "many improvements" it would be making to advertising on the site. The new Promoted Listings are the next one.
Promoted Listings will actually launch on September 9th. They'll take the place of existing Search Ads. They've already stopped letting people create new Search Ads campaigns, though existing campaigns are still running, and can still be edited.
According to Etsy, these are the key features of Promoted Listings:
- Flexible Pricing - With Promoted Listings, tell us how much you want to pay for a click on your listing and we’ll make sure you never pay more than that.
- Keyword-less Campaigns - Managing keywords is a pain. With Promoted Listings all you have to do is tell us which items you want to promote and we’ll make sure they are shown to the right buyers at the right time.
- Automatic Management - While you have the option to control every aspect of your campaign, promoting your listings can be as simple as setting a daily budget. With auto promotion and bidding, we’ll make sure you get as many clicks as possible for your budget.
You can find a FAQ about the transition from Search Ads to Promoted Listings here.
H/T: Ecommerce Bytes
Image via Etsy