eBay has introduced its “Love to Give” holiday shopping campaign which focuses on what the company describes as “unwrap attacks,” emotional moments that happen when someone receives the perfect gift.

eBay is calling on people to upload videos of their best unwrap attack moment to its Love to Give gallery. Samantha Bee, correspondent on “The Daily Show with Jon Stewart,” will report on unwrap attacks in an original webisode series.

The company has also launched a social shopping tool, “eBay Group Gifts,” which integrates with Facebook, PayPal and eBay. eBay Group Gifts allows people to chip in together to purchase a group gift.

“eBay is where and how to find the gifts you’ll love to give this holiday,” said Christopher Payne, head of eBay North America.

“You can easily make product and price comparisons when you’re in a store, and know that you’ve always found the best deal on the right gifts. And with our new group gifts social shopping innovation, you can give that perfect gift together with family and friends. Across social, mobile and online, eBay is the way to shop this holiday season.”