eBay Is Changing Its Logo To This

    September 13, 2012
    Chris Crum
    Comments are off for this post.

eBay announced that it is changing its logo. The old one is still in place on the site, but the company says it’s making the new one available next month.

They did, however, provide a preview of what it will look like, and here it is:

New eBay Logo

Here’s what it looks like in some different settings:

New eBay Logo

New eBay Logo

eBay logo

eBay logo

eBay President Deven Wenig had this to say about the logo:

Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community – more than 100 million active users and 25 million sellers globally and growing.

The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We’re incredibly proud of how eBay started and quickly grew into the world’s largest online marketplace. Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. We hope that’s always true. But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today.

Here’s a sampling of comments on eBay’s Facebook page:

“Thumbs down…it looks like the Sears font.”

“The old one is epic, why change :\”

“Looks like Google bought you and changed your logo to be more like theirs.”

“This is awesome! It shows that eBay is changing and ever growing. I’m sorry for everyone who has left ebay… It’s an amazing place and always changing. It sad people don’t know how to change to keep up with the current times.”

“I love it!”

“Really? Looks fake.”

“It looks heartless. Like it was made in an office by some professional you paid.”

“The old logo had a capitol “Y” at the end. The colors blend. The whole logo is off line. The old logo reflects the personality of eBay’s customers and the fact that eBay has personality. The new logo is so bland and vanilla. No personality at all. I guess that’s the way eBay wants to be perceived.”

What do you think? Let us know in the comments.

  • Toto

    What a joke. What they need to do is get rid of its CEO as he has damaged that company’s reputation. They need to cut the fees in half, respect more their sellers and get back to being the ebay of 1998. Their CEO is evil. Nothing sells in that POS site anymore. I used to sell 20-30 $2000+ diamond rings on that site every week before Donahue took over. I haven’t been able to sell more than 4 diamond rings since then. They just don’t show up in the searches. No, it is not because of more competition; it’s their search algo. which is self serving. That “perfect match” is a royal joke. They only favor big Chinese crap sellers now.

    Ebay has lost hundreds of thousands of American sellers, who are also buyers, in the last years. Also, eBay has made it easier for buyers to scam sellers. If you want to make a few thousand dollars right now, you just have to buy anything expensive there with their mandatory Paypal. Then file a dispute and Paypal will give you your money back with no hassle. Sons of b..ches. Fire Donahue. The logo is still ugly and has a bad reputation. Ebay is not a “venue” anymore.

    Seems Facebook needs to get more serious and start their own eBay. Sellers at eBay are screaming for a fair venue to sell their goods.

  • http://www.ecommercebytes.com/forums/vbulletin/showthread.php?p=167554 Philip Cohen

    A revision to the eBay logo. Brilliant! That’s just what Captain Donahoe needs to get his beached “Concordia” off the rocks …

    Talk about Nero fiddling while Rome burns …

    And, “… eBay’s Gene Cook, … said there is a renewed focus on the collectibles business at eBay.”

    Gee, and I somehow had gotten the impression that auctions had no future in Donahoe’s plans for eBay. …

    Of course, this “renewed focus” is simply another demonstration of the deep hole that eBay has dug itself into. Auctions/collectibles! What will they think of next?

    Unfortunately, the water is coming in through all the “flow through theory” holes, that Donahoe has drilled is the rusting old hulk, faster than the Bain bucket brigade can bail …

    And, If you bid on an eBay auction, watch out for …

    “Shill Bidding Fraud on eBay: Case Study #5”

    eBay / PayPal / Donahoe: Dead Men Walking

  • Chris


    I mean, “lame”.

    No character, no identity at all. It looked like a spoof site when I logged on.

    Nobody wanted New Coke either…

  • http://www.modstop.co.uk Luke

    New logo is very very basic, I could have done better. I thought it was eBay not ebay. As for the font…….They may as well have used Curlz MT! I agree with previous comment, nothing sells on eBay/ebay anymore, I’ve just sold two vehicles, neither buyer has communicated and it’s now over 6 days since the auctions ended! Unbelievable! I’ve set up a new classifieds site to try and compete with the diminishing giant. Modstop – Free Vespa & Lambretta Classifieds!

  • John Graham (from Heaven)

    Awful. Not only should they can Donahoe at eBay, but get rid of Burke over at NBC too. Neither one of ’em has a clue about the value of classic logos.

  • http://lease-websites.co.uk SEO AGENCY Gaz

    They rolled out the new logo, but forgot to update the favicon!

  • http://djcommerece.com Designer

    Ugliest logo I’ve ever seen.

  • Zoe Barber

    Shoot the designer!

    • Zoe Barber

      What I meant to say was…The logo has been destroyed. Before it had personality….Now it is bland and lacks substance. I suggest a trip back to the drawing board.

  • Rigo

    They just type ebay and change the color…Ugly

  • http://eBay Popocatepetl

    I guess the logo goes along with the bad changes that eBay has gone through. Ebay is no longer a good place to buy or sell, the very things that made eBay successful are now gone along with its logo. What a shame, greed and bad management has destroyed eBay. Sellers are no longer respected or protected and buyers are encouraged to scam people. I recommend websore or ebid or even craigslist. Ebay has burned itself out by greed.

  • david

    New logo looks like a two year old designed it on their first toy laptop computer. First logo has style with a different twist to the same old stuff. It was fun and could be seen anywhere and we all knew what it was and who it stood for. Yes ebay has made some bad choices over the years but some good ones as well and I still love the site for selling and buying. The new logo however needs to go.

  • Adam

    The original logo gave a greater sense of being secure, this is just a bunch of thin letters, found in any store out there.

  • Jen

    I can’t believe there is still not a viable alternative to Ebay. I try to sell on Ebid as it is excellent in every way (apart from lack of sales!). I wish someone would take it over and MAKE it happen!

    New logo? They should spend their time putting the feedback system back to the way it was instead. Since they stopped bad feedback being left for buyers most of them pay late and never answer emails in general. Why should they bother? Yet sellers have to walk on eggshells at their complete mercy!

  • Justin Harris

    Couldn’t believe it when I saw it, thought I was on some scammers page.
    Awful, just awful, characterless, spoilt, ugly, unbelievably bad!!
    The old logo had character, this looks like something a toddler came up with.
    What utterly clueless numpty within ebay suggested changing a world renowned brand. If it ain’t broke don’t fix it.
    Well it’s broke now!!!

    • Lucy

      totally agree with u

      • Sam

        I agree. looks like they got the font off microsoft word and did it in 20 seconds to meet a deadline. Unbelievable!!

        I found this webpage as i had to google if ebay had changed their logo as i thought i was being scammed!

  • Joe

    They’ve taken years and years of brand recognition and turned into cheap colored letters. The new minimalist design reflects just about every other major website on the Internet. Google, Amazon, YouTube, and plenty of others have decided to go for this sort of aesthetic too, so it isn’t exactly unique. Where’s the creativity of the old eBay gone? I’m sick of being fed this kind of garbage, don’t fix something if it isn’t broken.

  • Me

    The new one sucks…there was nothing wrong with the old one. Learn from GAP!

  • http://adam-lewis.com.au Adam Lewis

    Absolute Mistake, I’ve lost trust in the brand over this. To me it says failure and lack of trust its brand. It’s weak, and its not memorable. Fire the designer!

  • constance

    Oh my, this looks so conventional, all measured the same height, just the right distance apart and ready to do commerce. What happened to innovation and risk?

  • Rob

    Logo is horrid. I’m in shock it hasnt been recalled.
    You guys should try http://www.pricesprices.com
    It’s like a retro eBay that respects buyers and sellers equally and it’s free for now… No joke.

  • Peter

    1. bad
    2. I don’t care
    3. why?
    4. EBay treats it’s customers terribly.

  • Long Zheng

    It seems strange that 2012 has seen a massive explosion in the amount of companies redesigning their branding like logos for example. I can’t remember any other year in my life where so many companies in one year have redesigned their logos and other branding!