eBay announced improvements to its product identifier search experience in an effort to help sellers make it easier for buyers to find the right items.
Now, buyers can search for items by entering their GTIN, UPC, EAN, ISBN, or MPN directly in the search bar. Listings that include these identifiers will of course get better search visibility.
eBay is telling sellers to make sure and add this info to any listings that are missing them ASAP.
"Now, when buyers use a product identifier to search for an item, their results will include all the listings matching that item," eBay says in an announcement. "To better streamline the search experience, we’re also changing the way eBay item number search works. Now, when you search for an item by its unique eBay item number, only active items that match will show up in the results."
It adds, "To search for sold or completed items that are no longer active, you can:
Search for the item number and then click on Completed Listings in the left hand pane; Or look up your items in My eBay (or the Seller Hub when it becomes available later this summer); Or you can navigate to any eBay item by going directly to this URL by putting your eBay item number at the end of it."
eBay discusses the changes here.
Last week, eBay announced its Spring Seller Update, which has a lot of big changes for sellers. Read all about those here.