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eBay Impressed By Facebook’s “Like” Buttons

Describes plug-ins as "some of the best marketing tools going"

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[ Social Media]

A confirmation of Facebook’s power has come courtesy of the online auction company that itself earned $2.2 billion in revenue last quarter.  eBay thinks Facebook’s "Like" buttons represent a good way to increase sales.

Maybe you’ve noticed a "Like" button attached to one of eBay’s Daily Deals, or its Fashion Vault.  Those didn’t appear by mistake, and it’s possible they’ll spread.

Julie Haddon, Senior Director of Social Media and Integrated Marketing at eBay, explained in a statement, "Facebook plug-ins are some of the best marketing tools going right now.  We can’t ignore the opportunity to reach 500 million people."

Haddon later continued, "We have a vibrant and powerful community of customers around the world we can engage with thanks to new social tools, platforms and channels.  It’s a great time to be part of this social commerce revolution and we’re excited about the future."

eBay

Granted, the "Like" button seems a little bit at odds with the nature of an auction; the average bidder shouldn’t want to call everyone else’s attention to a good deal.  Still, the button could serve to create a sort of wish list, or come into play when duplicate items are for sale or a charity auction’s taking place.

At any rate, the tie-in represents good news for Facebook and also shows that eBay is willing to try new things.

eBay Impressed By Facebook’s “Like” Buttons
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  • SillyRabbit

    It would really be amazing if Ebay could do something impressive ! Like ….make it possible to sell on their site safely,STOP the MADNESS!!! Buyers are stealing at will!!!!

  • More Craziness

    Another useless eBay gimmick?

    If eBay want’s to increase their falling sales income, then they need to help their primary customer,The Sellers!

    eBay fees are too high, and still rising,.. and the new eBay policies allow buyers to rob the sellers at will.