eBay Aims To Improve Display Advertising

eBay said today it has hired Triad Retail Media to sell and manage all on-site display advertising on its network of websites.

Under the deal, Triad will provide display advertising management to offer more customized ads that will better highlight listings and improve the experience for buyers and sellers on the site.

Key features of the agreement include:

*Banner advertising will be more customized, with category-specific content embedded directly into the ad so customers can view content without clicking off the site.

*eBay and Triad will also integrate new experiences from popular brands and cross-category “content centers” – sponsored landing pages on eBay that will highlight seasonally relevant and interactive content.

“As eBay continues to focus on innovation and new ways for eBay shoppers and sellers to connect, we are driving even better experiences on eBay.com,” said Christopher Payne, vice president of eBay North America.

“Our new agreement with Triad puts our customers front and center as we deliver more relevant, customized advertising content to them.”