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eBay Acquires Critical Path, Which Has Worked on eBay’s iPhone Apps

Mobile Becoming Much Larger Part of eBay's Overall Strategy

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eBay announced that it has acquired Critical Path Software, a mobile app developer, which it has been working with for over two years. The company has worked with eBay on creating iPhone apps for eBay, StubHub, eBay Classifieds, and Shopping.com. 

eBay’s Richard Brewer-Hay on the eBay Ink Blog shared the following interview with Steve Romero, Critical Path president and founder, and Steve Yankovich, VP of eBay Mobile:

 

eBay had its busiest mobile shopping day ever on December 12. The company said in a statement, "In the U.S. mobile gross merchandise volume (GMV) grew 127 percent over the same Sunday last year, generating nearly $5 million in GMV; worldwide, mobile GMV grew 165 percent generating $13 million in GMV."

Things are only looking up for mobile shopping in general, as more people get smartphones, and as a leader in its space, it stands to reason that things are looking up for eBay itself in terms of mobile. 

The company also acquired Milo.com this month, which provides inventory information for brick-and-mortar stores.  "Local commerce companies like Milo are blurring the lines between in-store and online shopping," said Mark Carges, chief technology officer and senior vice president, global products, eBay Marketplaces. "By making accurate, real-time, local store inventory and pricing available to online and mobile shoppers, we see a huge opportunity for local retailers, small businesses and eBay sellers to reach more buyers, and for consumers to make more informed buying decisions."

eBay has already added Milo shopping results to its RedLaser barcode-scanning app. 

Financial terms of the Critical Path acquisition have not been disclosed.

eBay Acquires Critical Path, Which Has Worked on eBay’s iPhone Apps
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