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Driving Traffic with MapQuest and its New Search Engine

MapQuest Making Improvements to Business Search

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Local business search is becoming more of an area of great focus by search providers as time goes on. Google, especially, has been working overtime on providing new features that can help users find local businesses of interest. AOL’s MapQuest has been working on improving its own business search functionality, which we talked to the company a little about.

What kind of traffic do you get from MapQuest? Comment here.

MapQuest recently launched a new geosearch engine to power location search, and plans to do more with business listings before the year is over. Businesses should pay attention, as this is another place where users look for information about businesses related to specific places.

"Many of our users search for specific businesses or business categories in order to obtain maps and directions," a spokesperson for MapQuest tells WebProNews. "In addition, many of our users search for types of businesses nearby another location. For example, if a user obtains a map of the hotel where they are staying for a meeting, the user may then search for restaurants nearby. MapQuest’s extensive database of business listings provides consumers with relevant business listings based upon the user’s search query."

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"MapQuest also provides consumers with the business name, address, phone, website as well as additional details such as hours of operation, user ratings and reviews, photos and more," she continues. "As a result, businesses benefit from leads several different ways, including people driving to and visiting the physical location, making a phone call or visiting the website."

MapQuest might not be the first thing businesses think of in terms of driving traffic, but it is an option that should perhaps not be ignored. According to the latest data from Compete, MapQuest.com gets nearly 40 million unique monthly visitors in the U.S. By comparison, Bing only gets over 50 million according to the same data set.

Benefits of the new MapQuest search engine include more accurate, relevant results based upon the user’s query, according to the company. A feedback link is also provided, where users may submit comments and feedback related to their search experience.

"We also have nearly 1 million City Search listings that provide a wealth of information and has the ability to drive traffic to the business web site," the spokesperon says. "Businesses can offer very helpful information including menus, coupons, and more on their CitySearch listing.  Businesses should contact CitySearch to become part of the information feed."

Citysearch listings on Mapquest

MapQuest obtains business listing information from multiple data sources. Businesses may report business listing changes such as additions, edits and deletions. They can change phone and FAX, business name, location address, city, state, and ZIP code, contact information, primary line of business and web site information.

MapQuest has 16+ million "Points of Interest", with the majority being businesses through its InfoUSA database."At MapQuest, we’re consistently looking at ways to enhance our data for users," she says. "We will be offering ways to work directly with us for a business listing later this year."

The company would not get specific about what its plans are, but regardless of the rise in popularity of Maps from places like Google, Yahoo, and Bing, MapQuest is still worth recognizing, and may provide additional traffic.

Do you consider MapQuest an important part of your strategy? Let us know.

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  • http://www.superfloorcoat.com Epoxy Floor Coating

    Mapquest have been ramping up on their local search capabilities. Has really helped us in the epoxy paint industry locally. There are some traffic that are coming from mapquest.

  • http://www.atlantamyhome.com Johnny

    This is very good news for business

  • http://stores.ebay.com/family-closet-closeouts?_rdc=1 Peg

    Thanks for the information. Honestly, I would of never thought of using mapquest as a tool for promoting my business. It certainly does make sense and is another added venue to promote business.

  • http://www.ycen.co.uk Francene

    Is this available for UK businesses or is it only USA?

  • http://www.clickbuzz.info Social Bookmarking

    I think local search is growing, and sites like this will help people to find the local info very accurately. Lets hope this works well.

  • http://www.balancedhealthtoday.com/medicardium.html Heavy Metal Detox

    …i have used google local successfully so this will be a nice addition that i have not added to my arsenal of tools…thx, paul

  • http://www.zkusohbet.com Guest

    tank you admin.

  • http://www.lexolution.in/blog Maneet Puri

    Anyone tried to register on Mapquest? The sign up link doesn’t seem to lead anywhere..

  • http://worldbreakingrecords.blogspot.com sonali

    its good and informative article. thanks

  • http://www.astrovedicsciences.com Guest

    I’ll ask my boyfriend to try it on his astrology site.

  • http://www.absolutewebworks.com/ AbsoluteWebworks

    I never thought of using MapQuest to find local attractions. I usually use google maps to get an idea of where I’m going. Is MapQuest still more popular than google maps? Our company specializes in local search for businesses. MapQuest could be a new doorway to our clients businesses.

  • http://localadvertising4u.com Troy

    I’ve done some SEO for an online & local personal shopping service. I’m seeing great results by getting this business listed on MapQuest.

  • http://bestpanicattackcure.com Mark

    Good news and something to definitely keep an eye on… thanks so much

  • http://weddingphotographerinchicago.com Chicago Wedding Photographer

    chris, sounds great, now probably everybody will list their business in mapquest. i will also take a look regaring mine. GReat post, thank you

  • http://www.b-seenontop.com Donna

    I have a similar question to Maneet Puri (above). How can we register our businesses with MapQuest? I have not been able to figure it out yet.

    Chris, thank you for this and all your other posts. Always leading the way !

  • http://www.ticell.com jhoni

    good information, although many new search engines popping up, but hard to beat Google domination . but whether this search engine will be a competitor Google

  • http://studentsville.co.in Guest

    what about india??

  • http://salesoperations.us Paul Johnson, Sales Operations Manager

    One of the most exciting parts of this mapping application is its accessibility via mobile devices. If people on the go can find you — literally — it means business.

  • Guest

    Can not find where to add for the UK?…

    http://www.little-sports-stars.co.uk
    The specialists in children’s Multi Sports Coaching
    Nurseries, School PE Sessions/Supply/PPA cover,
    Lunch/After School/holiday Clubs, Parties and more!

  • http://www.chameleoncreative.com Guest

    Hi, after reading the article I was interested in submitting some businesses to MapQuest but cannot find where to do this. Am in Canada so can’t use CitySearch which seems to be exclusively USA.

    Do I even need to submit or do they find new businesses on their own?

    Holly

  • http://www.zulfiqarahmedkhan.wordpress.pk Zulfiqar

    nice stay here. thanx for sharing

  • http://www.moneyuburn.com stan

    This is great info.for small business .I will try it.
    Thanks

  • http://www.yummybouquets.com Guest

    Looks like mapquest is really taking off for local businesses. You see the section that shows it on your searches which is very helpful. Looks good for local businesses to you but I agree in what about those that aren’t?

  • http://www.nerdalert.biz philadelphia seo firm

    This is really very interesting, thanks for spreading it. I highly recommend you also check out our website. We’re a firm that provides Seo services, Web Development, Tailor made Software Development and IT innovations in Philadelphia.

  • http://www.crimeoutloud.co.za/ Crime in South Africa

    Very good news for businesses now, the exposure is incredible. looking forward to this being developed further.

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