Digital media company, DivX, said today at the Consumer Electronics Show in Las Vegas, it is introducing an embedded Internet TV platform called DivX TV, which offers access to online media content streamed directly to any connected device.

DivX TV does not require a PC or a set-top box to access online content. The platform can be supported on almost any kind of Internet connected device, including digital televisions, blu-ray players and gaming consoles.

"DivX TV revolutionizes the television experience by giving consumers quick and easy access to a virtually limitless universe of online content, and it’s as simple to operate as changing channels with a remote control," said Kevin Hell, CEO of DivX, Inc.

"Our partners will also be pleased to know that DivX TV is designed specifically to work with today’s mass market consumer electronics. It’s easy to implement and support and new content sources can be added with very little effort."

LG Electronics has signed as the first manufacturer to license the DivX TV platform for upcoming Blu-ray players and home theaters.

DivX TV will offer content including online video, movies, music channels, social networking and photo-sharing sites. Currently there are more than 70 content channels in place and the company says it expects to sign on more partners by the first launch of a DivX TV device.

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