Disney And Vevo Team Up On Family-Friendly Music Videos
Disney and Vevo announced today that the two have teamed up on co-branded destinations on both Disney.com and Vevo. Disney will feature videos from VEVo’s catalog on Disney.com, and Disney will curate family-friendly music videos for Vevo.
Presumably, the experience will be more family-friendly than the pictured “Ke$ha Vevo Takeover”.
The two will also collaborate on the production of music-based original programming, such as event coverage, music video premieres and live music experiences with Disney recording artists.
“Music is universally loved and shared by people of all ages,” said Vevo CEO Rio Caraeff. “We are very proud to partner with Disney to offer quality music programming for families to enjoy together and on the viewing platform of their choice.”
“Music is a key component of the Disney.com offering and deepens the premium family entertainment experience we offer Guests online,” said Jimmy Pitaro , co-president of Disney Interactive. “And now we are amplifying the Disney experience by partnering with the world’s leading digital music video platform.”
Last month, The Guardian reported that Google was poised to take about a 10%stake in Vevo, but that the deal had not been signed yet.
Vevo was founded by Universal and Sony.