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Dish Network Moves May Prove Beneficial for Google TV

Dish Network My Grow User Base Ahead of Google TV Launch

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Dish Network is making moves that may benefit Google. Dish Network was of course among the list of launch partners for Google TV, revealed at Google I/O a couple weeks ago. Dish Network will offer Google TV integration through its HD DVR boxes.

Now AdAge reports that Dish Network is launching a major campaign to promote a new "Free HD for Life" service – a move the publication deems an effort to keep building an edge over rival DirecTV. Why this is significant to Google: if Dish Network accomplishes this goal, and grows its customer base, it will also contribute greatly to the Google TV user base by default, once it arrives this fall.

HD for free while other services charge for it could be quite attractive to customers. Last week, Dish Network also announced plans to launch local broadcast channels in 29 new markets, making it the first and only pay-TV provider to offer local channels to consumers in every market nationwide, according to the company.

Nationwide. Steve Jobs this week in a discussion about the television industry commented on cable services not being available across the country being one of the biggest barriers to a successful Internet-television marriage. This was the same conversation in which he suggested that Google TV will fail. Dish Network isn’t cable, but it is a launch partner of Google TV.

Jobs said that people won’t buy set-top boxes. Assuming he is correct about that, while it would be bad news for Logitech (another launch partner for Google TV), it will have little impact on the growth of Dish Network, and that may be the most important part of the equation for the initial success of Google TV. It will be interesting to see what happens. Then you’ve got to consider that Google TV will likely be launched across more devices after the initial lauch (much like Netflix streaming, for example).

Dish Network Moves May Prove Beneficial for Google TV
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  • http://impulsemagazine.net Impulse Magazine

    If Dish Network and Google partner together on this, it is over for everyone else

  • http://www.tenaxtechnologies.com Development for IT Startups

    I thinks “Free HD for Life” service should be very attractive for users.
    Thanks.

  • http://www.controldatainc.com agency collection

    I had to cancel Dish network we could never get an english speaking person on the phone when we had a problem. I sure hope they change their system when they work with Google

  • Joe L.

    Hi Joe here and as a DISH Network employee, I actually played with the Google TV. I must admit, I surpassed all of my expectations. It is very simple to set up and it combines the ability to watch TV with DISH and browse the internet. This is something I love to be able to do watch TV and surf the net.

  • Danielle

    I must say, the Google TV is one of the mot innovative products that’s out there on the market right now. It’s easy to set up and gives DISH subscribers the ultimate viewing pleasure by combining their TV with their internet. I haven’t used a product this innovative and precise. I actually work at DISH Network and I have to say, it’s the best. I highly recommend this product to DISH subscribers!

    If you need more information, then please visit www.dishnetwork.com!

    *Danielle

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