Demand Media Sells Its Content Creation Services To BrandsBy: Chris Crum - March 4, 2014
Demand Media is extending its content creation services to brands, publishers and agencies. It’s also launching new content formats, like original photography, infographics and animated GIFs for clients.
The company says it’s opening up access to its model for creating, publishing and “optimizing results of content marketing programs.” Experian is already on board, using Demand Media’s solution for formats on FreeCreditScore.com and Experian.com. “Finance experts” from Demand Media Studios created content like resource articles, tips, videos and infographics for the firm.
“We see tremendous demand from brands for access to content that goes beyond the campaign,” said Matt Palmer, SVP and GM of Demand Media Content Solutions. “We’ve heard our clients tell us they are looking for guidance on developing a comprehensive content strategy, and we believe our end-to-end solution is unmatched in the industry. We’re excited to partner with Experian Consumer Services – along with other brands, including Samsung and RadioShack – as some of our first clients to truly realize the power of marketing with our content for real life.”
“Consumers are flooded with messages and information when they go online, and they are increasingly seeking a trusted resource they can turn to for content that helps them make important decisions about their everyday lives, especially about money and credit,” said Brian Hovis, vice president of digital marketing and acquisition for Experian. “Demand Media helped us be that resource by building an experience for our customers that gives them authoritative advice in a format that makes the information easy to absorb, delivered in the unique voice of our brand.”
Demand Studios still includes thousands of contributors. The company ays they have “proven credentials in 22 topic areas”.
Demand Media has been hurt heavily in the revenue department thanks to algorithmic changes from Google. With its latest earnings report last week (which came just after the three-year anniversary of Google’s Panda update), it reported a 6% revenue decline.
Utilizing its Demand Studios army of content creators to write for brands could help the company make up some lost ground, and help it further “Google-proof” its business.
Image via Demand Media