Demand Media IPO Reportedly Coming Next Week

Demand IPO Expected to Raise Nearly $140 Million

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Demand Media’s much-anticipated initial public offering is coming next week, according to Kara Swisher, reporting for the Wall Street Journal’s All Things Digital. She says numerous sources "with knowledge of the situation" say it will happen after the company’s road show for investors. 

Richard Rosenblatt.jpgObviously Demand Media’s bread and butter is content, which the company has gotten down to an algorithmic science. The company’s content (created mainly  through its Demand Studios arm) has been a subject of controversy for some time, but they’ve insisted that they’ve dedicated themselves to improving quality. At SXSW last year, I listened to CEO Richard Rosenblatt talk about this, and later I spoke with eHow GM Gregory Boudewijn and Demand Studios GM Stewart Marlborough,  about the company’s new approach to content. Read that here

Content properties include eHow, Cracked, LiveStrong, AnswerBag, GolfLink, and Trails.com. They get readers. 

Since then, Demand has also launched the Talent & Expert Network and the Demand Media Blog Network. Suffice it to say, Demand Media is a content machine, and that tends to be good for advertising. 

Content is only part of Demand Media’s strategy, however. The company offers products like the CoveritLive realtime conversation tool for live events, and Pluck, it’s social media technology platform, which is used by major brands like Best Buy, Kraft Foods, the NFL, and others (Pluck introduced a new trust filter system this week). Demand also offers domain registration and monetization services. 

Last week, MarketWatch reported that the company would be offering 4.5 million shares priced between $14 and $16 a share, potentially raising nearly $140 million. The IPO will reportedly be led by Goldman Sachs and Morgan Stanley.

Demand Media IPO Reportedly Coming Next Week
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  • Guest

    Renaissance Capital lists the Demand Media IPO as expected next week as well, and puts the deal size at $113mm using the midpoint of the range. Here is their profile:

  • Guest

    i wonder why there is not any word about the fact that DM owns a domain reseller brand that listed at No 1 of worst registrar, ranked by Knujon and “Number One Bad Host” ranked by HostExploit?

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