Demand Media Applies For Military, Political DomainsBy: Chris Crum - June 13, 2012
ICANN released the big list of gTLD applicants today. Google applied for over 100 different ones. Facebook didn’t apply for any. There were certainly plenty of interesting applications. You can peruse the whole list here.
We knew Demand Media had applied for some, but now, we know which ones, and the choices are interesting.
The company applied for 26, and for 16 of them, they were the only applicant. Here are those 16:
“We are very pleased with today’s results. We selected our TLDs based on data-driven algorithms that leveraged our leading registrar and content platforms to determine what domains small businesses and consumers were demanding,” said Demand Media EVP Taryn Naidu. “We are excited about the market potential for each of our TLDs and look forward to the innovative new product offerings that will result from making these available to consumers.”
The ones Demand Media applied for that have multiple applicants are:
These 26 domains are just the ones the company applied for on a stand-alone basis. Additionally, the company has an agreement with Donuts, through which it may acquire rights in certain other gTLDs, once they’ve been awarded to Donuts.
These rights, Demand Media says, are shared equally with Donuts and are associated with 107 gTLDs for which Donuts is the applicant. I won’t list them all here, but they include things like: .golf, .home, .hosting, .hot, .insurance, .investments, .law, .living and .media.
More on the Demand Media/Donuts partnership here.