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Delicious Acquires Trunk.ly

Link Saving to Get Better on Delicious

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The new Delicious was launched back in September, and while some of us liked the direction the site was taking, I think it’s safe to say that the redesign was not a big hit with the majority of the site’s established community.

Avos (the company from YouTube founders Chad Hurley and Steve Chen), which acquired Delicious from Yahoo earlier this year, announced today that it has acquired Trunk.ly to “enhance link-saving” with the site.

Trunk.ly itself was founded about a year ago by Tim Bull and Alex Dong, based on the concept of “making the bookmarking process more automated and supported by intuitive search.”

It collects all the links that users share or like on sites like Twiter, Facebook and LinkedIn, and stores them in a single place.

“It became clear from the first discussion with Trunk.ly’s founders that our visions for the future of bookmarking and discovery were closely aligned,” said Hurley, the CEO of AVOS. “Their technology and insights will accelerate link-saving and searching capabilities in Delicious.”

“We’re excited to join this stellar team and apply our bookmarking innovations to help Delicious users discover and collect the web,” said Bull.

Trunk.ly will be discontinued as a standalone service, and as part of the Delicious team, they’re immediately starting on integrating the technology into Delicious. The site will continue to operate for two months so users can move their links elsewhere. They’re providing an export tool.

It will be interesting to see if there is more positive reaction to Delicious as it integrates Trunk.ly.

Delicious Acquires Trunk.ly
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