Reasons Why Delaying Your Product Launch Can Hurt You

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A common feeling for entrepreneurs when building a web application is the fear of failure in launching one that nobody will use. This fear usually causes the entrepreneur to delay launching to add more product features in order to make their product “better” or more impressive.

This feeling usually just persists though. How does one get over this fear? I think there are a few key points to consider:

People Don’t Care About Your Startup

This is actually good at the early stages and it allows you to make mistakes, fix bugs, and get things right before a larger set of users show up. I know it feels like your friends, family, the press, or investors might think your startup sucks unless you add all those cool features in your brain before launching, but really they aren’t watching as intently as you think and they will also forgive mistakes.

Real Users Are Great For Feedback

When you build a web application privately, it’s easy to miss A LOT of things. Not until you have real people who aren’t close to it using it do you get feedback on what users will feel, think, and use your application. The sooner you get this feedback, the sooner you can correct those things and improve.

More Features = More Complicated

The longer you develop the more complicated your application will get. You rarely hear people say “I stopped using that site because it was too simple and easy.” What you hear instead is “I don’t get it”, “it’s too confusing”, and “there are too many options”. By launching earlier, it’s more likely you’ll have a application with less complexity.

Minimize Time Wasted

The more you build that’s wrong, the more time you wasted creating it, and there’s more time required to unwind what you built. You won’t find out what’s wrong until you launch.

Rapid Improvement Helps

By launching early and making rapid improvements, you show everyone that you are listening and improving quickly and are an application to watch.

Birds Gotta Fly

In regards to fear of failure in general, you can’t succeed if you don’t launch.

Originally published on ConversionRater.com

Reasons Why Delaying Your Product Launch Can Hurt You
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  • http://www.feelfree.co Dayo Nurudeen

    Author said it all.

    1) If you don’t launch it now you will not know what you are doing wrong
    2) If you don’t launch it now you will not get feedback
    3) If you don’t launch it now someone else will do.

    1) If you launch it now your application will appear in search engines in time = more exposure
    2) If you launch it now your startup date will be now not future = more age
    3) If you launch it now you will save yourself a lot of quality time, the more feedback you get the more bug you can remove
    4) The earlier the better

    So what else are you waiting for.. Launch it

  • http://www.pkshops.com qammar

    Hi Pat McCarthy,

    When I see the heading of this article in my inbox, I could not stop myself clicking and reading this, because I was delaying one of my web application for a couple of weeks, actually adding more features and making more improvements. I have had the same fear that “It should not fail”.

    do not delay a launch otherwise some other will take the opportunity .

    Now after reading your article, It help me to motivate myself to launch it soon. good efforts indeed.

    Thanks for sharing,

  • http://www.dipeshkapoor.com/ Dips

    I am trying to launch my product but was in such a dilema… Few months back, I analysed the same and I launched it as it was, even if people say its a scrap… Finally things are getting right and it seems more easy to work now, rather than pondering on how to make things right…

    Certainly, this article is for help people who are stuck with their own ifs and buts…


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