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Cyber Monday: Is Your Business Ready For The Rush?

Cyber Monday bigger than ever

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Cyber Monday: Is Your Business Ready For The Rush?
[ Business]

Cyber Monday is quickly approaching, and that means businesses offering deals online are gearing up for massive amounts of traffic, and hopefully massive amounts of money.

Are you running Cyber Monday deals this year? Let us know in the comments.

comScore put out a report looking at why Cyber Monday is becoming more important to holiday season e-commerce.

“Since its inception, we have witnessed an extremely strong growth in Cyber Monday spending with sales more than doubling from 2005-2010, with a compound annual growth rate of 16% during that timeframe. 2010 was an especially important year in the history of Cyber Monday as online spending reached $1.028 billion, the first time on record that a single day had eclipsed the $1 billion spending threshold,” says comScore’s Andrew Lipsman. “ It also achieved another landmark by finishing as the heaviest online spending day of the year for the first time in history!”

Cyber Monday

“We at comScore have spent a lot of time in past holiday seasons dispelling the notion that Cyber Monday was the heaviest online spending day of the year, and just when it seemed that message finally began to sink in, Cyber Monday has a banner year and jumps to the top of the ranking,” says Lipsman. “Interestingly, from 2005-2007 Cyber Monday wasn’t even close to the top of the ranking, going from the 8th heaviest spending day to 12th to 9th. But in 2008, Cyber Monday’s overall importance in the context of the holiday shopping season began to change as it surged up the ranking to #3. The following year it ranked as the second heaviest spending day, and finally culminated in 2010 assuming the top position for the year.”

Spending

BIA/Kelsey and ConStat put out a report about how local businesses are expected to use digital tools gto lure shoppers on Cyber Monday (in addition to Black Friday and Small Business Saturday). According to that, SMBs have allocated 37% of their total ad and promotional budget to digital/online media in the last 12 months. On average, they intend to increase their digital/online spending in the next 12 months to 40 percent of their total ad budget.

“The data indicate SMBs are getting smarter in their use of digital and online media,” said Steve Marshall, director of research, BIA/Kelsey. “They’re focused on strengthening and enhancing their digital presence, engaging customers with social media and empirically measuring the performance of their online advertising initiatives.”

Of SMBs with an online presence (website, landing page, Facebook page, Google Places page, etc.):

  • 69 percent report they update their online presence at least once a month
  • 27 percent pay for regular assistance in updating their online presence
  • 25 percent report using an Internet service or program to help monitor or manage customer ratings, reviews or comments about their businesses

Tips

Lisa Barone provides some Cyber Monday tips at Small Business Trends. While she elaborates on each one, they essentially boil down to: promote site wide sales, reward fans, throw a Twitter party, and go viral with email marketing.

Heather Clancy in ZDNet’s Small Business Matters column suggests: planning for traffic to double year-over-year, testing throughput and considering hosting static content elsewhere for the peak traffic period, keeping tabs on visitor stats, keeping mobile in mind, and finding a flexible cloud infrastructure provider.

Sounds like good advice to me.

Is your site prepared for Cyber Monday? Let us know in the comments.

Cyber Monday: Is Your Business Ready For The Rush?
Top Rated White Papers and Resources
  • http://www.wpwebhost.com Ricardus @WordPress Hosting

    Great Black Friday Deals. Check out Black Friday Deals for WordPress hosting with coupon code VPS50 at http://www.wpwebhost.com/signup/wordpress-vps-plan/

  • http://www.trendyhost.com Web Hosting

    We really had a great day these past few days with a deal that lays until the end of cyber Monday.

    They all grabbed it and the deal is two months of web hosting for only two pennies. One penny month one then month two. Best web hosting deal I’ve seen yet.

  • http://www.radiikicks.com john

    Great article. This is my first year with a successful online store. I am trying to figure out how much advertising dollars to put towards cyber monday.

    John Marcus
    Radii

  • http://www.giftsfromadistance.com Terry

    It was interesting to compare our sales growth to the overall increase in on line sales you show in this great article. They rate of increase matches perfectly! We are stressing small business saturday, black friday and cyber monday at giftsfromadistance.com Might as well hit them all!

  • Jennifer

    This is my first year promoting Cyber Monday highlighting the best deals from different vendors. Check out the most wanted holiday gifts for 2011 at TopHolidayGifts2011.com

    I’m hoping my site will be found by online shoppers. Any quick tips?

  • http://www.naturephotographynaturally.com James H Egbert

    Yes I am! I am Holding a Cyber Monday Sale on my website where I feature Fine Art for Wall decore that matches any home or office. My images are being sold through the weekend at 60% off their normal retail price on my website at http://www.naturephotographynaturally.com.

    Enter the following coupon code: 11282011NPN60 and take 60% off of your order! Excluding shipping.

  • http://Www.platinumskincare.com Jennifer Platinum

    At Platinum Skin Care we always enjoy promoting Black Friday to Cyber Monday discounts on all of our clients favorite products. Since our Retinol Molecular serums are always such big sellers – it is always great to have a super 25% off for this entire weekend. Our ever-popular Platinum Eyes is also on sale!!! Click here to see EVERYTHING!!
    http://www.platinumskincare.com/black-friday-cyber-monday.aspx

  • http://www.hotsexyfit.com Karen Goldstein

    We are having a Cyber Monday Customer Appreciation Sale.
    30% Off at check out including newly reduce items.

  • http://www.dartscore180.com Michele Hogg

    My Cyber Monday sale includes four featured dart and dartboard products at an extra 10% off the already reduced sale price. I have also added new dartboard cabinets that feature your favorite NHL, NBA and U.S. College teams.

  • jane

    cool!

  • scooter scooter

    This is true. We have $10 discount if you buy scooter and use GOGREEN in http://www.escooterscooter.com
    eScooterScooter

  • http://sunnyfun.com Tom Mulhall

    We are running a Black Friday to Cyber Monday 4 day only vacation sale where people can buy vacation coupons for 25% off. This is the only time of the year we run this sale.

    What makes our sale so unique is we are a popular clothing optional resort in sunny Palm Springs, California. We’re the most mainstream nudist resort in the US.

    Here’s our link: http://theterracottainn.blogspot.com/2011/11/shop-naked-black-friday-sale-at-terra.html

  • http://yardsalechat.com/blog/ YardSaleChat

    Makes sense. I love cyber mondays! Fun time to shop, good deals too. I generally hit flea markets, new york flea markets, california flea markets, yard sales, tag sales, etc.

  • http://shop.lacompanyonline.com La Company Online

    First Cyber Monday for us, we’re offering free shipping on all items in our catalog. Use code: LACOMPANYYTB

  • Jost

    Chris – Guess this became just one more ad-space for deals and your request for intelligent feedback was lost in the buy me buy me clutter!
    Good try – we’ll look at it next year – too much uncertainty and we do not have margins that approach being be able to support a 40% let alone a 60% discount and I think buyers are now anesthetized so that anything less is a waste of time.
    Good luck to those whose margins can support this but the rush to the bottom is not where we want to be.

  • http://www.hawaiianfoodonline.com Keith

    We always use Constant Contact to do email blast and social media like Twitter and Facebook…

  • http://www.lipu-china.com ball mill

    the text is very important

  • http://wacoalbras.com Alan

    We have a great Cyber Monday Sale on our website where we feature Wacoal Bras & Lingerie, renowned the world over for their quality and incredible fit. All items are being sold at 20% off their normal retail price at Wacoalbras.com.

    Enter the following coupon code: MONDAY and take 20% off of your order! Excluding shipping.

  • http://www.vidmeup.com Dave Holland

    We have especially reduced our vidmeup video site PLUS upgrade package to $9.95 per month (33% off) to enable our FREE package members to benefit from :
    * No vidmeup branding on your site or videos
    * Unlimited video length uploads
    * Multiple playlists
    * 2GB per month of video storage space (24 GB over 12 months)

  • http://www.cdnetworks.com jtran247

    Chris, we’ve also been tracking comScore’s e-commerce holiday forecast and this year’s holiday spending is definitely on par to exceed 2010 figures, with Cyber Monday set to top last year’s billion dollar record. However, uptime is key when competing for billions of dollars in online holiday shopping revenue and the performance of websites directly determines revenues and brand loyalty. After all, its countdown to the end of Cyber Monday and there’s no time for down time. You can read more on CDNetworks recent blog posting: http://www.cdnetworks.com/blog/cyber-monday-web-performance-optimization/

  • http://www.weballways.com Web AllWays

    Good article for the visitors.

  • http://www.LeadenhallUK.com Eric Gourmet

    10% Discount with this coupon number LUK11.11 on all our website LeadenhallUK.com

    When you buy two items from the same brand, you get an extra 10% discount on our website (total 20% discount when using our coupon).

  • http://www.theoutletseason.com/electronics Outlet Season

    Well for eRetailers such as us it wasn’t that good … we got a great Black Friday, although the drop shipping model is not working, if you offer FREE shipping all your profits will be eaten

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