Content Marketing Infographic Looks At “Heart Of Online Success”

    February 20, 2012
    Chris Crum
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Content+ put together the following infographic breaking down “the anatomy of content marketing,” which it calls the “heart of online success”. It draws on data from a variety of sources as cited at the bottom.

Some interesting stats it lays out:

– Word of mouth is the primary factor behind up to 50% of buying decisions
– Blogs on company sites result in 55% more visitors
– Companies with blogs get 97% more inbound links than others
– 37% of marketers say blogs are the most valuable content type for marketing

That’s just a few.

The anatomy of content marketing - the heart of online success

  • http://www.contentplus.co.uk Karen at ContentPlus

    Hi Chris – great to see our infographic featured on WebProNews. Thanks!

  • http://entertainmentunhinged.com Andrew Gmerek

    This is an amazing graphic considering I keep hearing blogs are dead. It seems that while many marketing people are moving on to the next big thing, consumers still just want to learn and feel good about the companies (and the people who work there) that they deal with on a daily basis. Thanks for this.