Consumers Want The iPad Mini To Launch This MonthBy: Zach Walton - September 5, 2012
One of the more consistent rumors surrounding the iPad Mini is that it will be revealed in October. The iPhone 5 will be revealed next week on September 12. Apple is supposedly holding two separate events so they won’t cannibalize either product’s launch. They also probably feel that consumers don’t want to pony up for two Apple devices in the same month, but consumers apparently wouldn’t mind.
PriceGrabber recently surveyed over 1,500 U.S. online shoppers about the iPhone 5 and the iPad Mini. It turns out that consumers want both devices. That’s not really much of a surprise, but it shows that consumers are ready to go above and beyond the call of duty to snag the latest gadgets from Apple.
The most interesting statistic from the survey found that 38 percent of respondents would prefer to have both the iPad Mini and iPhone 5 debut this month. As far as separate devices go, 34 percent would prefer to have just the iPhone 5 debut this month compared to 28 percent who would prefer the iPad Mini.
Interestingly enough, only 13 percent of respondents would actually buy the iPad Mini if it launched this month. A higher 21 percent would buy the iPhone 5 if it were to launch this month. The iPad Mini’s chances of success are much higher among respondents throughout the rest of the year though. A whopping 45 percent said that they would buy an iPad Mini before the end of the year. A smaller, but still respectable, 22 percent said that they would buy one within a year of its launch.
The iPhone 5 enjoys a similar amount of consumer demand with 36 percent of respondents saying they want one before the end of the year. Sixteen percent of respondents said that they would buy the iPhone 5 within the first week of its release. The response fits with a recent analyst’s predictions that said the iPhone 5 could sell 10 million units in its first week.
The reasons people have for buying an iPad Mini or iPhone 5 are pretty surprising. Steve Jobs was confident that consumers didn’t want a smaller iPad, but the survey says otherwise. The majority of respondents (61 percent) said that they plan to buy an iPad Mini because it’s smaller and more portable.
Unsurprisingly, 50 percent of prospective iPhone 5 buyers are upgrading from a previous iPhone. They want to take advantage of all the new features that the device has been rumored to sport. In what might be a worrying trend for Android, 34 percent of respondents said they would switch to the iPhone 5 from their current brand. It’s unfortunate that we can’t see how many people were planning on switching from iPhone to Android.
I think it’s safe to say that the iPhone 5 and iPad Mini will both enjoy a lot of success. It seems that consumers don’t really care if they’re released at the same time or not. Either way, they want to own both devices by the end of the year. The competition had better get to wowing consumers away from iOS if they hope to make a dent in holiday sales this year.