Last week Citi and LinkedIn teamed up to launch a LinkedIn group called Connect: Professional Women's Network, Powered by Citi. It has been designed to appeal to professional women, who control most of the household spending in the U.S. The group will feature regular content updates that will focus on networking skills, tips on career advancement, and a special edition of LinkedIn Today.
Francesca Levy, an editor for LinkedIn, launched the group with a post, saying:
I’m excited to launch Connect: Professional Network for Women, Powered by Citi. LinkedIn and Citi hope to make it the go-to resource for news and discussions that will help women be better at what they do, and what they want to do.
As with many of LinkedIn’s best groups, all contributions here are moderated to ensure a high quality of professional conversation. And, just like in any open group on LinkedIn, your contributions to the conversation here are public and can be discovered by anyone on the Web. I encourage you get in the mix by commenting and starting new discussions. It’s a great way to get connected to lots of truly impressive women.
We’ve got lots of great news, discussions, videos, polls and more to share with you. Let’s get started!
Content for the group will also come from Citi's personal finance website for women, Women & Co. That website strives to provide working women with relevant news, financial ideas, and information through article such as "Homeymoon Planning in the Digital Age" and "Make an Impression in 6 Seconds or Less."
Members of the Connect: Professional Network for Women, Powered by Citi group will have exclusive access to a special edition of LinkedIn Today, the dynamic news service from LinkedIn. LinkedIn Today provides custom news tailored for users' by their interests, peer connections, and industry. The group's exclusive version will feature articles, trending stories, and original editorial content aimed at professional women's interests and needs. It will also provide polls, targeted events, and relevant LinkedIn discussions.
What do you think? Could you use a LinkedIn group built and curated for professional women? Leave a comment and let me know.