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Cisco Closing Down Its Flip Business

Were HD recording smartphones the nail in the coffin?

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Cisco Closing Down Its Flip Business
[ Technology]

Cisco has issued a release saying they’re going to be getting back to its five key company priorities: core routing, switching and services, collaboration, architectures and video. With this announcement also comes with them exiting certain aspects of consumer businesses, most notably closing down its Flip video camera business.

Was HD recording smartphones the downfall of the Flip model? Tell us what you think.

If you’re unfamiliar with Flip video cameras, they are a tiny, stripped-down video recorders, about the size of a digital camera. Cisco acquired Pure Digital Technologies, makers of Flip, back in March of 2009 for $590 million in stock. Cisco has stated they plan to support current FlipShare customers and partners with a transition plan.

In the release, John Chambers, Cisco chairman and CEO, said “We are making key, targeted moves as we align operations in support of our network-centric platform strategy… as we move forward, our consumer efforts will focus on how we help our enterprise and service provider customers optimize and expand their offerings for consumers, and help ensure the network’s ability to deliver on those offerings.”

With most smartphones allowing you to stream and record in HD, directly from your phone, Flip video cameras became less and less useful as time went on.

Cisco Closing Down Its Flip Business
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  • http://www.thesocialmediahandyman.com Paul Chaney

    I think that’s the case. If smartphones can do the work of a Flip (or any similar camcorder), then why carry around an extra device.

    • http://www.webpronews.com/ Jeremy Muncy

      Agreed. I know personally, the less stuff I have to carry around in my pockets, the better.

    • http://www.jackiecollinsweber.com Jackie Collins Weber

      You obviously don’t have a flip.

  • Mike J

    Not all of us want to pay the monthly cost to have a smart phone and service to immediately upload videos from a phone. For a one time fee, I’m fine with waiting until I can get video off my dedicated device and on to my computer to upload it.

    I like the Flip cameras a lot. Simple to use and produce good quality output. Even my 4yo can be a filmmaker.

  • Sheri J

    I so disagree with the statement about smartphones and that flip video not being so useful. Not everyone has one of those fancy cell phones. I just bought a new flip video and have a previous version as well. I guarantee the other pocket video cameras will remain on the market because real people do buy them. Not everyone wants a phone to do video work.

    • http://www.webpronews.com/ Jeremy Muncy

      I see your point. I guess it’s easy to assume that everyone has a “fancy cell phone”, which we know isn’t the case.

  • http://www.romantic-oregon-coast.com Tony Thomas

    This is horrible! I know a ton of YouTube vloggers (myself included) that use Flips. I hope someone buys it from them.

    To let it die would be sad.

    • http://www.webpronews.com/ Jeremy Muncy

      Someone purchasing Flip from Cisco would be an interesting idea… but from the release, it sounded like Cisco planned to just close up shop altogether.

  • http://www.jackiecollinsweber.com Jackie Collins Weber

    I don’t care how smart my smart phone is… I love my Flip. I’m very sad to hear the news. Hope my flip last forever… or at least until they realize they need both the flip and the smart phone.

  • Michael

    I have an iPhone and I still prefer my Flip Mino HD. Still have my older non-Cisco Flip Mino…for my kid who loves it. I want every ounce of memory on my iPhone for everything else. It’s a shame that support will be gone but the important thing is that I have my Flip. It will be used for an extremely long time by me. It’s versatility will outlive this until the next slim camcorder comes out by someone else. I travel alot outside the US and sometimes go places I don’t feel comfortable bringing my phone. Not like there’s service where I go anyway. Plus I’ve recorded great videos while on deployments. the sound is superior on a Flip than any phone I’ve owned.

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