Chick-fil-A’s PR Team May Have Pulled This Laughably Transparent Fake Facebook Account Stunt

    July 25, 2012
    Josh Wolford
    Comments are off for this post.

Apparently, someone on Chick-fil-A’s PR team really sucks at PR, as this evidence suggests that someone is creating fake Facebook accounts to bolster their position in the midst of the company’s worst public image crisis ever.

As you probably remember, Chick-fil-A has been under fire recently for comments made by company president Dan Cathy, in which he said he was “guilty as charged” when it comes to opposing marriage equality. Although Chick-fil-A has been open with the fact that they are a Christian-based company (closed on Sundays, anyone?), and have also given money to anti-gay groups in the past, the latest certainty seems to have pushed some people over the edge.

And couple of days ago, the Muppets said goodbye to Chick-fil-A as the Jim Henson Company posted this on their Facebook page:

The Jim Henson Company has celebrated and embraced diversity and inclusiveness for over fifty years and we have notified Chick-Fil-A that we do not wish to partner with them on any future endeavors.

But Chick-fil-A has proposed a different narrative for why the two companies have parted ways. This was spotted in a Chick-fil-A store, and subsequently went viral:

Chick-fil-A has stood by this, telling The Atlantic “..it is true that Chick-fil-A voluntarily withdrew the Jim Henson kids meal toys nationwide because of a potential safety concern. This is unrelated to the Jim Henson announcement.”

So, that brings us to this Facebook exchange:

A redditor snagged this screenshot of the Facebook conversation, in which someone is busted for creating a fake account with two telling pieces of evidence: First, the account was only a few hours old when it began taking up Chick-fil-A’s cause. And second, someone happened to locate the origin of the young girl’s profile picture.

And unless Abby Farle happens to be the actual model that took these stock images, I think I smell a rat:

Sure, it’s possible that it was just someone who really really loves Spicy Chicken sandwiches who went to the trouble of creating this Facebook deception. But this isn’t the first instance of a Chick-fil-A employee creating social accounts to promote their story.

UPDATE: Chick-fil-A has denied claims that they were the ones behind this. “Chick-Fil-A has not created a separate or a false Facebook account. We don’t know who created it,” said a spokesperson

UPDATE 2: This Facebook post –


Hey Fans, thanks for being supportive. There is a lot of misinformation out there. The latest is we have been accused of impersonating a teenager with a fake Facebook profile. We want you to know we would never do anything like that and this claim is 100% false. Please share with this with your friends.
  • http://michaelfox.me/ Michael Fox

    In all cases of calling someone a bigot for their opinion or stance on a certain subject, the other person is also a bigot for not allowing others to have a view or opinion that does not match theirs.

    The term bigot is always a double edged sword.

    • the internet

      Michael, that is a pointlessly reductionist point to make.

      Yes, according to the most literal definition of the word “bigot,” anyone that hates a group that engages in bigotry is themselves a bigot. So everyone who thinks the westboro babtist church is a bunch of raving lunatics is a bigot. People that think neo-nazis have warped viewpoints are bigots. Fantastic. Whoopty-shit.

      The difference that your fixation on the literal definition of the word “bigot” ignores are the respective aims of the bigotry, and their effects on the target groups.

      Chick-fil-A, and others that share their views, (“Bigots A”) want to devalue, alienate and destroy a group of people for being born homosexual, while at the same time imposing their religious beliefs on a secular sovereign nation. They hate gays because of who they are, and want gays to be removed from or at least devalued in society.

      The “bigots” (“Bigots B”) who are speaking out against Bigots A are trying to defend gay people by marginalizing the viewpoints expressed by Bigots A. Bigots B does not want to devalue, alienate, or destroy Bigots A, just their viewpoints. They hate Bigots A because of what they say, and want to shut them up.

      Don’t pretend Bigots A and Bigots B are the same. They are not.

  • cathy

    Ah relativism…that’s the true danger here

  • Sweet Brown
    • SJB

      The Weekly Standard, a conservative publication, is the last place I’d go expecting to find “facts”.

  • Carl

    First, this article is poorly written. I really hope this guy has a day job he can go back to.

    Secondly, if you are going to claim that a company donates $$ to “anti-gay” groups, please, by all means – list them! (or are these just “pro traditional marriage groups? Maybe I missed something but just because you are FOR traditional marriage, doesn’t mean you are “anti-gay”) I think I also missed the part where Chickfila said they “hated” gays? If someone could present that information, I’d be very grateful.

    Did I also miss the statement where they said they would not serve, hire or treat homosexuals with respect? Again, I’m hoping someone can enlighten me here with that information as well. Because I would very much like to boycott a company that would do THAT.

    I find it very sad that the homosexual community would want to take away from the tragedy that is happening in Colorado to draw attention to a statement of someone’s personal beliefs. I thought this community was supposed to be inclusive and accepting? All I’ve seen from them is hate…

    I’ve done some reading on Chickfila – they have helped thousands of teenagers go to college with scholarships, helped foster children, under-priveledged children, donated hundreds of thousands of dollars worth of food – I’ve heard of people that have actually received HOUSES from this organization.

    Does the homosexual community not care about helping others in need? Just because the CEO of a company doesn’t have the same viewpoint as them? Confusing… I thought they were better than that…

    Lastly, this guy must be really hurting to write something if all he can come up with is “MAYBE someone from Chickfila’s PR team created a false account to say good things about the company…” this isn’t news or a story people… way too many holes. Has anyone checked facebook lately? Chickfila’s team must be working NIGHT AND DAY to create fake accounts because the support for Chickfila is all over the place.

    Maybe the account is fake but if a company can get THOUSANDS of people to dress up like COWS, I’m sure others would be passionate enough about a company to create another FB account to show their support.

    • Jake Speed

      If you want to ask the person accusing of them giving money to anti-same sex marriage campaigns then ask Chick-fil-a’s COO since he was the one who admited they were doing. Really is that the best you come up with? And way to use the CO shootings as a stalking horse when in fact this start days before it happened so as far as that is concerned go jump in a lake. As far as whether this account is fake or not in truth if it is or is not doesn’t matter. What Chick-fil-a has done is the true shame. Oh and yes I am very sure they have many many supporters out their posting comments, but guess what all hate groups have supporters so that is silly claim they are in the right. If the family wants to support causes they believe in, but when they have their company that is patroned by the public starting supporting them as well then they should expect this sort of division and not be suprised by boycotts and picket lines. The fact you think they should is what is shocking.

    • Toni

      Well, Carl…

      Whether you like or dislike the way an article is written, has nothing to do with the content. You clearly understood it and responded, so I think the author did just fine.

      Saying someone who is “pro traditional marriage” is not anti-gay marriage is like me saying that I’m “pro white” but I’m not racist against blacks. It might make sense in my twisted little mind, but it certainly wouldn’t be acceptable to anyone who believed in equal rights.

      Also, I think it’s great that you would boycott a company that would not hire, serve or treat gays with respect (although I’m not entirely sure you would), however for me, the message that they don’t support me is enough for me to justify not supporting them. Fair is fair, an eye for an eye; however you want to say it.

      I think its wonderful that Chik-fil-a supports foster kids etc, I really do. The thing is, a lot of people do. Christie Cookies, for instance. And did you see that fabulous rainbow Oreo they posted on Facebook? I shall be buying their cookies in great quantities, oh yes I will. Because they are truly delicious and it seems like a caring, and accepting company who could not care less whom I choose to fall in love with.

      So not to worry, we definitely are “better than that.”

      Anyway, thanks for posting; everybody’s opinion is valued. You take care now.

      • http://cass-hacks.com Craig

        So, a person being pro-gay, means they think what about breeders?

        You walked into that one eyes wide shut. 😉

        “If you are not for me, you are against me.” seems to be the mantra of so many people who probably would be aghast to learn that it is a paraphrasing of numerous chapter and verse in the bible.

        Here’s a paraphrasing of something attributed to Siddhartha, ‘The more I oppose what I see in my brother, but which is not there, the more I become what I see.’.

    • Lauren

      Few knew that founder Truett Cathy had firm opinions about the personal lives of the owners of Chick-fil-A’s 1,600 franchises and their employees. He preferred them married, and expected adherence to the company’s stated mission to “glorify God.”

      “Family members of prospective operators — children, even — are frequently interviewed so Cathy and his family can learn more about job candidates and their relationships at home,” Forbes reported in 2007, when Cathy was 86.

      There’s your proof of discrimination.

  • jay

    I totally agree that Chic-fil-A is ran by bigots. I also believe they are liars. One thing I am bothered by that the”internet” wrote, is that gays are born gay. I fight for equal rights for every race, sexual orientation, and every person in general. With that said, I fight using facts. Not beliefs. Let’s wait for that to be a proven fact before we claim it as truth, or use it to help the argument. There has never been a gay gene found. Fact.

    • the internet

      Jay – if being a homosexual is a choice, then what rational human being would choose to be gay and take on the stigma and oppression that comes with it? Homosexuality isn’t limited to humans either – do gay dolphins choose to be gay?

      Human sexuality is not binary, it is a spectrum. There are undoubtedly an enormous number of genetic and environmental factors that determine where a person falls on that spectrum. Homosexuality is only a “choice” insofar as a person has the freedom to choose whether they think the emotions and biological responses that characterize their position on the spectrum would make living a homosexual lifestyle more enjoyable than a heterosexual lifestyle.

  • Josh

    That was a poorly written response. I hope you HAVE a JOB that YOU can fall BACK on. You have exhibited a subpar understanding of sentence structure.

  • Matthew

    who cares

  • Chris Carmouche

    Or maybe one of Mr. Wolford’s friends put up the fake Facebook account so that Mr. Wolford (and others) could then publish articles accusing Chick-fil-A of the rather immature infraction?

    Since the name of the game appears to be speculative accusations, why not pose the above question?

    At the very least, the article is a sloppy and clumsy piece of propaganda. One can’t simply make or repeat an accusation without something substantive to back it up.

    I’m off to Chick-fil-A in a couple of hours for lunch. After reading this article I’ve developed an inexplicable craving.

  • http://www.ebbesquaredrains.com Rodger Kaufman

    About Josh Wolford
    Josh Wolford is a Writer for WebProNews. He likes beer and he has been drinking on the job a bit to much. And to claim he is a writer is a stretch, think you might have been a little bias Josh?

  • Michelle

    I was disappointed to read this article. It just didn’t seem professional to jump to conclusions about something that the author doesn’t know for fact. Not accusing the author of malice, but I am seeing Chick-Fil-A and their fans being bullied so much on Facebook. I don’t need to see more one sided stories about them here. But I do thank you for the updates in this specific article.

    Everyone has the right to their opinion, and that is great. My opinion is not more important than someone else’s and vice versa. I would love to read another side to the story. Thanks. :)

    • http://cass-hacks.com Craig

      Everyone has a right to their opinion only when their opinion is politically correct.