Check Out These Changes To Content Experiments In Google Analytics

    July 24, 2012
    Chris Crum
    Comments are off for this post.

At the beginning of June, Google announced the launch of Content Experiments in Google Analytics, which would effectively replace Google’s Website Optimizer tool (the tool goes away on August 1).

Since the initial announcement, Google says it has been collecting feedback, and making changes accordingly. One change is support for relative URLs.

“Using relative URLs affords you increased flexibility when defining the location of variations,” says Google Analytics software engineer Inna Weiner. “This is particularly useful if you have experiments running on multiple domains, subdomains, or pages.”

Content Experiments also now provide the ability to copy experiments. There’s a button to do so on the Edit Settings page of the experiment you want to copy.

Copy experiment

“If you are running an experiment on a page, this allows you to run additional experiments after the original one finishes without having to add experiment code to your page or otherwise modify it,” says Weiner.

There are also improvements to the experiments report. For example, Google has added regular analytics-report capabilities like Site Usage, Goal Set and Ecommerce tabs, as well as the option to choose variations for plotting on the graph.

Finally, the most significant change, is that Content Experiments are now available to all Google Analytics users. The feature can be found under Experiments in the Content section of Standard Reports.

  • http://www.bestgolfcoursesinscotland.com Jennifer Wilson

    This look like a great idea – must try this. It would be good if you could run two or three versions alongside each other and gather feedback simultaneously. Maybe you can – I must read further.

    • http://www.mylimos.ca Toronto Limo

      Yes really good idea. I will try this idea…

  • http://http//www.sinoro.ro Marcel

    Good to know! I will try this

  • http://www.topspotims.com Tim Doyle

    Chris as I understand it we will not be able to run multivariate tests anymore as we could with GWO…..Is this how you understand it as well?
    Only A-B….