Charlie Sheen, DirecTV and Fiat Capitalize On Once “Winning” ImageBy: Heather Campobello - March 2, 2012
Fiat and DirecTV have banked on the visibly aged Charlie Sheen’s bad boy reputation in the hopes of boosting their sales.
Sheen capitalizes on his wild past and cheesy 80s movie personas by driving a tiny Fiat 500 Abarth in the middle of a house while a Super Bowl party is going in the following advertisement. If Batman decided to give up his cape and become a clown, this is the car he would drive. Stepping out of the vehicle to embrace a woman young enough to be his daughter, viewers observe that he is wearing an ankle monitor and forced giggles ensue.
“Not all bad boys are created equal” as stated on this Fiat ad, but I cannot help but notice that Sheen is becoming a dirty old man icon and destroying any chances he might have of resuscitating his career.
Charlie Sheen is so over! After watching this DirecTV ad I am going to go home and smash my Platoon DVD into a thousand pieces.
Oh, and before I forget, the voiceover on the DirecTV ad totally rips off the Dos Equis “most interesting man” commercials.
Only 170,000 people have viewed these commercials since yesterday which might indicate that Sheen is losing steam faster that Fiat and DirecTV realize.