Changing the “Used Car Salesman” Perception of Selling

Not all selling is bad

Get the WebProNews Newsletter:

[ Business]

When you think of selling, what do you think of? If you’re like me, you totally think of the sleazy used car salesman like in the image below. It’s not, of course, that all salesmen are like this, and even all used car salesmen for that matter, but that type of stigma is just naturally associated.

Can this perception of selling be changed? Let us know in the comments.

For salesmen, overcoming this obstacle is an obvious challenge. It’s also a challenge for people trying to start a business because they don’t want to be connected to a group of people that are known for taking advantage of people. This sales association has had such an impact on society that it even discourages some people from pursuing their goals.

According to Johnny B. Truant, an outspoken blogging coach, there is a way to change this perception. He told us that he struggled with this issue but then realized a way around it. As he explained to us, both parties involved in a sales transaction should be happy. The customer wants/needs what you have, so you’re helping them. In turn, they are helping you because they are buying from you.

“It’s definitely a better way to do business for somebody like me because I don’t feel like I’m taking advantage of everybody,” said Truant.

Truant runs a different type of business and one that Sonia Simone of Copyblogger calls a “Third Tribe.” Simone coined this term to bridge the gap between the two groups that largely make up the Internet marketing crowd. The one tribe consists of marketers that are focused on selling, and the second tribe is the social media crowd that is primarily concerned about connecting.

Simone felt that a lot of people didn’t fit into either of these categories, and, as a result, Copyblogger has built an entire brand about the concept of “Third Tribe.”

“[It’s] the idea that the best connections lead to the best customers and so forth, and the best customers come out of creating true connections,” explained Truant.

He went on to say that he doesn’t abide by a lot of the standards that people think are necessary for business including SEO and social media.

“I’m really bad at SEO,” he said. “I don’t even attempt to make it work.”

It’s not that he thinks these methods are ineffective, but it’s that he has found other ways to do business successfully. He believes so strongly in this method that he encourages others to embrace it as well.

What do you think about these unconventional business practices?

WebProNews is partnering with BlogWorld and New Media Expo, the world’s first and largest new media conference, in an effort to broadcast how new media can grow your business, brand, and audience. BlogWorld takes place November 3-5 in Los Angeles. Stay tuned to WebProNews for much more exclusive coverage.

Changing the “Used Car Salesman” Perception of Selling
Top Rated White Papers and Resources
  • http://fatayat.alnaddy.com/ فتياات
  • http://www.PlacesToEatOkay.com Steven

    SEO is all about search engines. Many publishers are using other means other than search engines to connect with others, such as social media. I think this is why Google has gone off the reservation and came up with the idea of trying to make search be more social. I think search and social can play a role together, but to mix them together would be a disaster. I just hope that Google realizes that social signals have a lot of noise behind them. Being able to filter a good signal from the noise it generates it going to be a huge task. After all, just because I went and liked Del Taco so I could get some free coupons, doesn’t mean I’d really want my friends to be searching for Taco’s on Google and Del Taco shows up as the first result because my friends all liked it just to be able to get a coupon for a free taco.

  • http://www.used-carlots.com Car lots

    Well it’s really a matter of the type of business you are in. If it’s local, and tagerted towards your local people within 10 miles of boundaries, you really don’t have to spread words out on the internet using fantastic SEO skills. They already know that you are in good shape, and the best power of marketing skill in this case will be the word of mouths.

  • http://www.businessandsoftwarestrategyforglobalisation.com/ Mae Lorraine Jacobs

    It’s still boils down to putting yourself in your customers’ shoes. That’s how you can understand what they need or want from you and how to provide these to them. It’s then easier for you to choose what strategies and tools are best for your line of business.

  • http://www.seonorthamerica.com Tom Aikins

    Was there a point to this article? If so, then I’m afraid I didn’t get it. The content had nothing to do with the headline.

  • http://www.pickacar.co.za Petrus Kiningstonn

    Yes the headline and article do not relate – however, I’m interested in the headline, and i think that used car sales is a very difficult place to be. We all want to please customers, and car sales are no different – it’s just that we are reliant on a dealer telling the truth about the condition of a car he probably knows very little about. It’s when something goes wrong with a car that you have a problem with the salesman, otherwise you don’t really give it a second thought. As with most things in life, you get what you pay for. So if you buy a cheap old car, don’t expect it to be amazing!

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom